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Research: December 2011

Research, articles, and tips on CRM, Business Intelligence, ERP, supply chain management, and other enterprise applications. - Archive for December 2011

Eight CRM Predictions for 2012

CRM had a good year in 2011 with its highest revenues in many years. So what does the future hold? EnterpriseAppsToday asked CRM analysts …

Rethinking Business Intelligence for Marketing: Strategy, Technology, Metrics

A recent IBM study highlights the shifting challenges for chief marketing officers and the potential for business intelligence.

Cloud Momentum Grows with SAP Bid for SuccessFactors

SAP’s planned acquisition of SuccessFactors demonstrates that enterprise software vendors cannot ignore the growing importance of the …

Top Business Analytics Startups of 2011

As 2011 draws to a close, EnterpriseAppsToday takes a quick look at some of these companies and shows how their apps dovetail with key …

ERP No Longer Application End-all, Be-All

Computer Economics’ Frank Scavo says companies are beginning to think of ERP in a new way, as a foundation for innovation.

CRM Going Social, Mobile

Major vendors like SAP and Salesforce.com are betting mobile and social technologies will be a prominent part of CRM strategies in …

Salesforce Makes Mobile Move

Salesforce.com makes it easy for iOS, Android users to get mobile apps via its AppExchange.