Just weeks after diving into the social CRM market, Jive Software today launched its new Social Intranet Solution for enterprises. The aim is to breathe new, productivity-enhancing life into desolate corporate intranets. Describing the typical business intranet as “stale, static and…
Social media efforts can be a tricky proposition. And measuring their effectiveness is even trickier. When it comes to measuring the impact of social media, Web marketers are undervaluing the value of the traffic that’s sent their way through services…
Salesforce.com hopes the social hooks it gained by acquiring Rypple late last year will do for its business cloud services platform what they did for the Web at large. That is, make it more collaborative, mobile and just plain indispensable.…
Monitoring social media is a key part of social CRM strategies – which means interest is high in software designed to do so. One player in the social monitoring space is NetBase, a company whose client roster includes Coca-Cola, Kraft…
As Forrester Research analyst Kate Leggett pointed out in a recent Enterprise Apps Today article about social CRM, “organizations need to proactively jump on the bandwagon to be able to implement social media channels” into their existing customer support strategies.…
By Jeffrey M. Kaplan Many corporate executives, view today’s social networks, like Facebook and Twitter, with mixed emotions. They recognize that these dynamic apps can be powerful mechanisms to promote their products. But, they also fear that they can be…
Visible Technologies, a provider of social media monitoring, analytics and engagement software and services, made two product announcements: one geared toward small and mid-sized companies and the other for larger enterprises. The company added V-IQ, a social performance dashboard, to…
In a dramatic show of both responsiveness and the power of social media, Salesforce.com earlier this week abandoned its plans to charge for an analytics module for its customer relationship management (CRM) software and said it will instead incorporate the…
Aiming to empower small and medium businesses (SMBs) to deliver customer support in an increasingly social and mobile world, CRM specialist Salesforce.com on Wednesday introduced a new enterprise cloud service designed for social media. Dubbed Desk.com, the cloud service is…
IBM sees social networking capabilities as a massive opportunity that can help organizations transform their business operations. Big Blue this week said it would expand its Social Business Initiative to help organizations tap that opportunity by developing and expanding social…
