Smart Speaker Statistics 2023: Market Share, User Demographics, and Future Usage Trends

Barry Elad

Updated · Oct 31, 2023

Smart Speaker Statistics 2023: Market Share, User Demographics, and Future Usage Trends


Smart Speaker Statistics: Smart speakers have ended up increasingly popular in recent years, with their marketplace proportion predicted to grow appreciably in 2023. According to a record through Statista, the global market is projected to attain over 2 hundred million units by 2023, with this variety set to increase even in addition within the coming years. This increase is being driven by several things, which include the increasing adoption of smart domestic generators, growing demand for voice assistants, and improvements in the generation at the back of those gadgets.

As the advanced audio speaker market keeps growing, there is a wealth of facts to be had on person demographics, usage information, and different key metrics. For example, current research has proven that Amazon stays the clean marketplace leader in the smart audio section in the United States, with a market proportion of over 60%. Other key players within the market consist of Google, Apple, and Samsung, every of which has its precise strengths and weaknesses.

Looking ahead, it is miles clear that smart audio systems will hold a crucial position in the world of technology and domestic automation. With new features and competencies being added all of the time, these gadgets are becoming increasingly more flexible and beneficial for a wide range of programs. Whether you’re trying to control your home’s lighting fixtures and temperature, live update the modern-day news and weather, or enjoy your favorite music and podcasts, smart audio systems are certain to remain a popular choice for future years.

These Smart Speakers Statistics include insights from various aspects that provide light on why Smart Speakers are so trending and popular in recent days.

Key Takeaways

smart speaker market


  • The Smart Speaker Market size is projected to grow from USD 10.8 Billion in 2022 to around USD 100 Billion by 2032.
  • This market is growing at a CAGR of 25.60% from 2023 to 2032.
  • 60% of people between the ages of 18 and 24 use Siri.
  • In the component analysis, the software segment holds a larger market size than the hardware segment.
  • According to 2022 data, smart homes had 102.5 million new users globally.
  • North America contributes 36.4% to the smart speaker market.
  • By 2025, the Asia-Pacific market is projected to surpass North America.
  • The IVA analysis reveals several intelligent virtual assistants, such as Siri, Alexa, Google Assistant, among others.
  • Amazon holds a 22.5% market share in the smart speaker sector.
  • Amazon has released numerous versions of their smart speakers, including Echo, Dot, and the Amazon Smart Plug.
  • A report indicates that Amazon’s cheap version of the Echo speaker was hailed as the best and smartest version in 2022.
  • There’s a decrease in demand for hardware components like processors, memory, and mics.
  • In application analysis, smart home gadgets like smart appliances, cameras, locks, lights, and TVs are growing in popularity.
  • COVID-19 led to an increase in sales of smart home devices.
  • Amazon collaborated with BMW and Microsoft to expand its footprint in the smart speaker market.

Smart Speaker Statistics

The international advanced tech speaker marketplace is predicted to preserve its upward trajectory in 2023, with over two hundred million devices projected to be bought internationally. This range is expected to increase within the coming years, as smart speakers emerge as extra includes into ordinary existence.

According to a report through Speakergy, Amazon stays the clear market chief inside the tech-speaker phase within the United States, with a market percentage of over 60%. Google and Apple are intently behind, with marketplace stocks of around 30% and 10%, respectively.

In terms of people’s demographics, such speakers are maximum popular amongst millennials and Gen Xers. However, utilization is expected to grow among older generations as nicely, as smart speakers end up more user-friendly and offer greater capabilities.

Country and vicinity-sensible, the US remains the largest market for advanced tech audio systems, observed through China and Europe. However, emerging markets which include India and Latin America are anticipated to see a great boom within the coming years.

In phrases of website visitor information, Amazon’s Alexa and Google Assistant are the maximum popular advanced tech-oriented speaker platforms, with hundreds of thousands of users touring their respective websites each month. Finally, when it comes to the sorts of smart audio systems, the most popular ones are people with voice assistants, such as Amazon Echo and Google Home.

However, such speakers with displays, such as the Amazon Echo Show and Google Nest Hub, are also gaining popularity. Overall, the destiny seems vibrant for the tech speaker marketplace, as increasingly more consumers include this generation and integrate it into their day-by-day lives.

Market Share Statistics

Global Market Share


  • The global share of smart speakers in the year 2023 is expected to be USD 7.07 billion and USD 9.22 billion by the end of 2027 with a CAGR of 6.9%.
  • As of Statista’s analysis, the advanced tech speaker market is led by Amazon around the world with a marketplace share of 28.3% in the 1st quarter of 2022. Google follows Amazon with a market proportion of 24.9%, whilst Baidu, Alibaba, and Xiaomi round out the pinnacle five with marketplace shares of 12.2%, 10.8%, and 10.2%, respectively. Other players in the marketplace include Apple, Sonos, and Harman Kardon.

Regional Market Share


  • In the US, Amazon remains the clear market chief inside the speaker section with a marketplace proportion of sixty percent as of August 2023, in line with Statista Consumer Insights. Google Home follows with a market proportion of 27%, while Apple HomePod (21%), Google Nest (16%), and Sony (10%) make up the last marketplace proportion.
  • In China, Baidu leads the marketplace with a marketplace proportion of 34.3%, accompanied with the aid of Alibaba with a marketplace proportion of 23.8%, and Xiaomi with a marketplace share of 21.1%, according to Statista. Other gamers inside the market consist of JD.Com, Tencent, and Huawei. On the other hand, at some point in the forecast year 2023 to 2030 the marketplace of tech speakers is anticipated to develop 18.2% of CAGR.
  • In Europe, Amazon leads with a marketplace proportion of 23.1%, followed by Google with a market percentage of 16.7%, in step with Statista. Other players in the marketplace include Sonos, Apple, and Bose.


  • As of June 2023 in India, Amazon Echo with a marketplace share of 66.6%, other are followed with the aid of Google Home (32%), JBL (19%), Bose (18%), Apple HomePod (16%), LG (16%), Sony (16%), Xiaomi/Mi (16%), Lenovo (11%), Eufy Genie (9%), Harman Kardon (9%), Sonos (6%), Yamaha (6%), Motorola (5%), Noise Zest (5%), Zebronics (5%), and others (2%).
  • According to the reports of PR Newswire, the worldwide smart speaker market is projected to continue developing, with a market length forecast to reach over USD 7 billion in 2023.

Users Demographics

Smart speakers have emerged as increasingly more famous in recent years, with millions of households around the sector owning as a minimum one tool. In this phase, we can explore the users’ demographics of smart audio systems in 2023.

Age Group

According to a document using Statista, the age institution that makes use of smart audio systems the maximum is between 18 to 34 years vintage, making up 45% of the full users. The age organization of 35 to 54 years vintage follows intently at the back, accounting for 38% of the customers. The final 17% of users are elderly 55 and above.


Smart speakers are popular among both genders, with no tremendous difference in usage among women and men. According to the identical file by way of Statista, 51% of tech speaker users are male, and 49% are female.


Smart speakers are used throughout numerous occupations, without a substantial distinction in usage between them. However, they’re used by folks who work in workplaces, accompanied using people who paint in the education and healthcare sectors.

In conclusion, these advanced speakers have a large consumer base and do not use a giant distinction in usage between genders and occupations. The majority of customers are between 18 to 54 years vintage, indicating that smart audio systems are popular in many of the more youthful eras.

Usage Statistics


Daily Usage

  • As of 2023, the frequency of tech-oriented audio systems makes use of is most in Germany with usage daily (66.80%), month-to-month (23.50%), and never (9.70%).
  • Furthermore, usage of Tech speakers in the United Kingdom with each day (66.30%), monthly (26.30%), and never (9.70%); on the other hand Americans with daily (50.10%), month-to-month (25.60%), and by no means (24.30%).
  • According to a file through Speakergy, in 2023, the common day utilization time of these speakers turned into 2.5 hours. This is a growth from the previous year, wherein the average day-to-day usage time was 2.3 hours. The record additionally stated that 70% of these speaker proprietors use their gadgets day by day.
  • Furthermore, the document observed that the maximum common time of day for smart audio speaker usage changed into the night, between 6 p.m. and 9 p.m. This suggests that these speakers are getting used for enjoyment functions, which include paying attention to tracks or podcasts, at some point of amusement time.

Purpose of Use

The equal record by using Speakergy also discovered that the most common purpose of tech speaker use is for paying attention to track, with 68% of tech speaker proprietors using their gadgets for this motive. Other popular makes use of included setting reminders and alarms (57%), asking well-known questions (52%), and controlling smart home gadgets (48%).

Interestingly, the report additionally found that 20% of such speaker proprietors use their devices for educational functions, including being attentive to audio books or mastering a new language. This indicates that advanced speakers aren’t just being used for entertainment functions, but also for non-public development. Overall, these usage records suggest that speakers are becoming an indispensable part of people’s daily lives, with the majority of proprietors using their gadgets on a daily basis for a variety of functions.

Country and Region-Wise Statistics

In 2023, the global smart audio system marketplace is anticipated to obtain USD 13982.85 million, growing at a CAGR of 38.9% from 2023 to 2030. According to Edison Research, 35% of American users will be 12 years or older personal tech speakers in 2023. The marketplace is anticipated to grow further in the coming years, with a compound annual boom charge (CAGR) of seven.1% from 2022 to 2023, reaching $7.07 billion in 2023.

North America

In 2023 consistent with Statista, the most important market for advanced speakers is skilled through the North American region with 34% of market share. In this region, the biggest market proportion with 91 percent is covered by the United States of America. Google and Amazon’s Echo speakers are the most popular, with a market percentage of 90 percent.



Europe is the second-largest market for smart speakers, with a marketplace share of $8.4 billion in 2023, consistent with Statista. The United Kingdom is the most important marketplace within the vicinity, accounting for 5.55% of CAGR between the years 2023 to 2028. In the UK, Amazon’s Echo speakers are the maximum popular, with a market percentage of 74% in 2023, accompanied by Google Home with a market share of 42%.

Asia Pacific

Asia Pacific is the 3rd largest marketplace for tech speakers, with a share of 44% in 2023, as of Statista. China is protecting the most important marketplace percentage with 60.8% of the overall Asia Pacific tech speaker market. China’s Alibaba’s Tmall Genie audio system has the maximum popularity with 34.7% and Baidu with 30.2% share.

Rest of the World

The other part of the worldwide region is expecting to gain around 12.1% of the global market percentage of advanced tech speakers as of Statista’s report. Brazil is the maximum vital marketplace inside the location, accounting for 43.3% of the complete rest of the arena market. In Brazil, Amazon’s Echo audio structures are the most popular with 60.5%, and Google Home with 23.4% marketplace share.

Website Traffic Statistics

In the year 2023, there are around 1.13 billion websites on the internet, but only a fraction of these are actively using and updating their devices. According to Forbes Advisor reports, approximately 82% of websites are not updated on a regular basis. However, total websites are expected to enhance in the future years as more businesses and individuals are now involved with the advanced technologies.

Website Visits

The wide variety of internet site visits varies broadly depending on the internet site and its motive. However, some websites receive a sizeable amount of traffic. For instance, in 2023, Statista mentioned that had a mean of 2.5 billion visits consistently per month, making it the maximum visited internet site inside the United States.

Other famous websites consist of Google, YouTube, and Facebook, which receive billions of visits each month. However, it’s miles crucial to note that those websites aren’t solely devoted to smart speakers and might have a huge range of content.

User Engagement

User engagement refers to how customers interact with a website. This can consist of metrics that include time spent on the website, pages visited, and actions taken (which include creating a purchase or filling out a touch form).

According to Speaker, advanced tech speaker websites have visible and boom in consumer engagement in 2023. This is probably due to the growing recognition of smart speakers and the growing wide variety of folks that own them.

In addition to standard website metrics, it’s also crucial to keep in mind how users interact with smart audio systems themselves. For instance, Edison Research said that in 2023, at least 35% of Americans 12 years or older owned a tech speaker. This displays only a 2% growth from 2021, which showed a 6% growth from 2020. Since 2017, according to these numbers, the general growth has been 28% of the market base, from 7% to the current 35%.

Overall, website visitors and consumer engagement are crucial metrics to not forget while studying the advanced speaker market. As the number of customers keeps growing, it is probable that speaker websites will see an increase in site visitors and engagement.

Type Statistics

By Brands

According to Statista in 2023, Amazon is the main tech speaker brand with a marketplace percentage of 28.3 percent. On the other hand, the marketplace share of Google is 22.9 percent. Other brands together with Apple, Xiaomi, and Alabama hold a small market share.

By Models

(Source: amazon. in)

Amazon’s Echo Dot is the most famous smart speaker version, with a marketplace percentage of 16.9% in 2023, in keeping with Speakergy. Google’s Nest Mini follows with a marketplace proportion of 12.5%. Other famous fashions include Amazon’s Echo Show, Google’s Nest Hub, and Apple’s Home Pod.

It is worth noting that there are various varieties of advanced tech speakers to be had in the market, which include smart shows and smart sound bars. Smart presentations, which include Amazon’s Echo Show and Google’s Nest Hub, include a display screen that can show visible facts similar to voice responses. Smart soundbars, inclusive of the Sonos Beam and Amazon’s Fire TV Cube, integrate the features of a tech speaker with a sound bar for an extra immersive audio experience.

Overall, the market is ruled with the aid of some primary manufacturers, with Amazon and Google leading the way in terms of market proportion. The maximum famous models tend to be the smaller, more affordable alternatives, consisting of the Echo Dot and Nest Mini. However, there may be a growing trend toward smart presentations and sound bars, indicating that consumers are looking for extra flexible and immersive advanced tech speaker alternatives.

Future Use

Predicted Trends Smart speakers are expected to continue to grow in recognition as more people turn out to be acquainted with the technology and its abilities. One of the traits that is predicted to continue is the combination of tech advanced speakers with different smart home gadgets. This will allow customers to govern their entire home with just their voice. Additionally, such speakers are anticipated to be more personalized as they research more about their customers and their preferences.

Another trend this is anticipated to preserve is the expansion of the speaker marketplace to new international locations and areas. As more people grow to be familiar with the generation, demand is anticipated to grow in nations where smart speakers are not widely used.

Potential Growth

The potential for a boom inside the tech speaker marketplace is extensive. According to a report using Statista, the worldwide marketplace is projected to reach over 200 million gadgets by way of 2023. This growth is expected to be driven using the growing wide variety of families that have personal smart audio systems, in addition to the growing quantity of tasks that smart audio systems can carry out.

In addition, the use of smart speakers in industrial settings is anticipated to grow. For example, smart audio systems can be used in hotels to provide visitors with records about the motel and its facilities, or in eating places to take orders and solution purchaser questions.

Overall, the future of smart audio systems appears brilliant, with an endured boom and innovation expected within the coming years.


In the end, the smart speaker marketplace is predicted to grow gradually in 2023 and beyond. The marketplace is ruled by Amazon, as observed by Google and Apple. According to Statista, the installed base of smart speakers inside the United States is projected to reach 1025.9 million devices by 2025.

The usage of advanced tech-oriented speakers is enormous for some of the younger populace, with 35% of Americans aged 12 years or older proudly owning speakers in 2023. Smart speakers also are famous among families with better profit ranges. The maximum commonplace use of such speakers is for gambling tunes, followed with the aid of requesting climate updates and putting alarms.

The market for these speakers is not restricted to the US, with significant growth anticipated in other nations and regions. The international smart marketplace of speakers is projected to develop from $6.6 billion in 2022 to $7.07 billion in 2023, with a compound annual boom rate of 7.1%. Overall, the future appears vibrant for smart audio systems.

As the era continues to enhance, smart audio systems are predicted to emerge as extra integrated into humans’ everyday lives, with multiplied usage for home automation, shopping, and communication.


What is the projected market percentage of smart audio systems in 2023?

According to reports of Statista, the global tech speaker market is expecting to reach $7.07 billion in 2023 which was $6.6 billion in 2022 with 7.1% of CAGR. The marketplace is expected to continue to grow in the coming years because of improved requires smart domestic gadgets and enhancements in the era of artificial intelligence.

What are the demographics of tech speaker users?

Tech speaker customers tend to be more youthful, with a majority falling within the age variety of 18-44. They also are much more likely to be male, have better incomes, and be university-educated. However, as advanced audio systems turn out to be more mainstream, the demographics of customers are anticipated to grow to be extra numerous.

What are the most popular kinds of smart audio systems?

Amazon's Echo gadgets are the most famous smart speakers internationally, with over 20.6 million units bought in 2023. Other popular advanced tech speaker manufacturers consist of Google Home, Apple HomePod, and Sonos.

Which nations and regions have the very best tech speaker utilization?

The United States has the highest tech speaker usage, with over 142 million active tech speaker customers as of 2023. Other international locations with high usage encompass China, the United Kingdom, and Germany.

What are the website visitor’s facts for advanced audio speaker-related websites?

According to SimilarWeb, the most popular smart speaker-associated websites encompass, Google.Com, and These sites acquire tens of millions of month-to-month visits, indicating an excessive level of hobby in advanced audio speakers amongst consumers.

What is the future outlook for advanced speaker utilization?

The future of tech speaker utilization seems promising, with a persevered boom expected within the coming years. Advancements in artificial intelligence generation, multiplied integration with different smart home devices, and the growth of voice assistant abilities are all factors that can be expected to power such speaker utilization in the destiny.

Barry Elad
Barry Elad

Barry is a lover of everything technology. Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. When not evaluating apps or programs, he's busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one.

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