In the earlier days of the Internet, the mantra uttered most often when it came to site design was the familiar KISS guideline: Keep It Simple, Stupid. In a similar vein, we sometimes heard about the "ATM test" for any…
Every year at this time when we compose our Christmas letter to send to family and friends far away, we marvel at all that’s happened in the past twelve months — a new baby, a new book, many firsts for…
According to a Forrester Research report from October, The Best of Retail Site Design, online retailers are falling down on the job of making shopping and buying easy for their customers. The crux of the research is that sites need…