Brand Is in the Details
A reader sent me an e-mail that read, “Pop-up ads… as soon as one pops up I leave the site.” This got me thinking about how a brand is affected by Web interface elements that are (seemingly) unrelated to the…
A reader sent me an e-mail that read, “Pop-up ads… as soon as one pops up I leave the site.” This got me thinking about how a brand is affected by Web interface elements that are (seemingly) unrelated to the…
By Bruce McCracken, Business Writer This is the third part of a multi-part series on permission-based targeted e-mail. In part two, we reviewed some fundamental strategic principles that can increase sales and enhance rapport with your customers. In part one,…
By Bruce McCracken, Business Writer While permission-based targeted e-mail is proving to be a viable marketing tool, there are problems in executing a successful campaign. Marketing may be adept at print advertising and direct mail, but this acumen does not…
By Bruce McCracken, Business Writer Small to mid-sized businesses (SMBs) are implementing or evaluating CRM in droves. With limited expertise, infrastructure, and budgets, business demands can exceed internal resources. Outsourcing to a hosted solution allows SMBs to deploy CRM and…
By Bruce McCracken, Business Writer Permission-based targeted e-mail is proving to not only be a viable marketing tool, but an essential one according to many recent studies and research reports. While increasingly effective, the volumes of e-mail being sent and…
Wayne N. Kawamoto Managing Editor, www.smallbusinesscomputing.com LaGarde, a provider of e-Business solutions for small- and medium-sized businesses (SMBs), announced the immediate availability of the StoreFront 6.0 e-Business software. Built on the Microsoft .NET platform, StoreFront 6.0 is designed to offer…
By Bruce McCracken Though many dot-coms evaporated like raindrops from a summer shower, new media still works for some as their business continues to grow. The challenge becomes how to consolidate the growth and turn visitors into loyal customers. The…
By Bruce McCracken Kliklok-Woodman International LTD faced a dilemma of many specialized manufacturing firms in CRM deployment. It had contact management to a degree but no cohesive, integrated tools to fully harness and coordinate the contacts made by the sales…
By Bruce McCracken The promise of technological tools in customer relationship management (CRM) to be a magic wand has produced mixed results at best. It has been widely reported that client satisfaction and successful deployment has been a dream turning…
By Bruce McCracken Ask a dozen business people about what customer relationship management (CRM) is, and half of them will give you six different answers and the others will admit to not knowing. Ask those same twelve business people if…