Google Apps Marketplace offers a number of applications that are designed for Google Application users. The big deal for businesses is that many of these apps are “installable apps” that integrate directly with Google Apps. With so many organizations using…
Website analytics is an important tool for any small business or ecommerce business. ClickTale, a provider of Customer Experience Analytics (CEA), is one company that offers a way for businesses to see more than just page transitions — it provides…
Growing demand for mobile access to business intelligence (BI) has not been lost on vendors. For the most part, the recent flurry of mobile support announcements by vendors — specifically Apple (NASDAQ: AAPL) support — has been just that: Output…
The Internet offers self-published artists considerable opportunities for marketing and selling their digital goods online. Digital goods is the term used to describe non-tangible products such as computer games and other software, custom-designed sewing or craft patterns, e-books, digital images,…
With Cyber Monday over and the final stretch of December ahead, online merchants are officially in the count-down to the holidays. To help, Ecommerce-Guide.com spoke with Luc Vezina, head of marketing at Campaigner, to find out what Web shop owners…
Tealeaf Offers Insight to Mobile Customer Behavior Customer experience management (CEM) software and even basic Web site analytic software, such as Google Analytics, can tell you a lot about your desktop users, but there is an entire group of user…
Now that we are well into November, it’s time to reassess — and adjust — your holiday e-mail marketing plans. Ecommerce-Guide.com spoke with Luc Vezina, Campaigner’s marketing chief, to find out what Web shop owners should be doing between now…
When it comes to e-mail marketing, Web shop owners want intuitive interfaces and solutions that offer analytics and user data in an easy-to-digest manner. When you get to the heart of e-mail marketing, there are so many rules to follow…
While glossy product images and detailed descriptions can help promote your company and its products, nothing says “buy me” to a consumer more than knowing that others have bought and used the item and are happy with it. Today’s savvy…
Over the past year we have seen a huge spike in new shopping portals and comparison-shopping engines. Each offers a different idea on how to make online shopping more interactive and intriguing for the consumer. From sharing interactive wish lists…