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Drew Robb

Drew Robb is a writer who has been writing about IT, engineering, and other topics. Originating from Scotland, he currently resides in Florida. Highly skilled in rapid prototyping innovative and reliable systems. He has been an editor and professional writer full-time for more than 20 years. He works as a freelancer at Enterprise Apps Today, CIO Insight and other IT publications. He is also an editor-in chief of an international engineering journal. He enjoys solving data problems and learning abstractions that will allow for better infrastructure.
  • Joined: February 7, 2022
  • Articles: 232

Trust, Mistrust and Consumer Information

Recent Harris Interactive surveys reveal that most customers still do not trust companies to handle their personal information responsibly. Reflecting consumer mistrust, several governmental regulations have emerged to legislate security and build consumer trust. The laws are complex, demanding stiff…

The Four Perils of CRM and How to Avoid Them

The facts of life regarding Customer Relationship Management (CRM) are both shocking and remarkable. On the plus side, the technology’s popularity is obvious — from annual revenues of about $2 billion in 1999, CRM vendors are expected to rake in…