In the ever-evolving world of social media, TikTok has emerged as a powerhouse, transcending its rivals, such as Instagram, Facebook, and Snapchat, in terms of user engagement and download rates. The platform’s augmented reality (AR) features, coupled with a plethora…
The delivery of learning information in bite-sized, concentrated formats facilitates learners to accomplish specific learning goals. This kind of learning is known as microlearning. Instead of lengthy courses or substantial study materials, microlearning focuses on giving small, readily consumable bits…
If you believe the current glut of prime time ads, every device is incredibly intelligent, every app can telepathically determine your every need before you even think of it, and IBM Watson has figured out everything mankind might ever wonder…
What’s going on in CRM? What are the big trends that appeared in 2016 and what can we expect in 2017? 1. Old Guard Losing Ground The latest stats from Gartner show the continuation of a trend — the old…
ERP has changed markedly over the past two decades. So where is it heading in 2017? Some see the end of old ways that have lingered too long and now need to head off into the sunset. Others predict market…
Writing a buying guide to cover call center software is somewhat like doing a short blog post that is supposed to detail the cultures of planet earth. There is just too much to cover and not enough space. So rather…
IBM’s Watson may be busy playing chess or analyzing the lyrics of Bob Dylan songs. Such applications may make cute prime time TV ads, but what value does artificial intelligence (AI) have in the real world? One company is applying…
Belgium-based Odoo made a name for itself under its previous name of OpenERP, an open source ERP application that quickly gained traction, especially in Europe. Over the past few years, however, the company has expanded into many more areas of…
Just how big is the business process management (BPM) software market? It depends on who you ask. International Data Corp. (IDC) has said the BPM market is experiencing a growth rate of 8.2 percent per year and is worth more…
Artificial Intelligence (AI) is getting a lot of attention of late. Salesforce unleashed a torrent of hype about Einstein, Microsoft is countering with AI features built into Dynamics 365, and of course IBM continues to hit prime time with Watson…
Call centers (also known as “contact centers” these days due to the addition of email, text and video into their repertoire) could well be one of the most complex areas for people management. This complexity results from a collection of…
Open source business process management (BPM) software appears to account for a large percentage of recent innovation in the broader BPM market. “Open source solutions are leading the evolution of the BPM technologies: from pure BPM solutions that automate processes,…
Why is there so much manufacturing ERP software, created specifically for the manufacturing sector? “Manufacturing ERP must account for and manage the actual production processes and materials on the factory floor,” said Steve Bieszczat, chief marketing officer at IQMS, a…
Despite the proven importance of process improvement in technology initiatives, many companies give short shrift to mapping and streamlining their processes. Worksoft, an SAP partner and provider of automation software for business process testing and discovery, this week introduced Worksoft…
Finance plays a crucial role in every successful business. Whether it’s weighing how to invest resources, managing expenses or setting financial goals for the year ahead, finance leaders are trusted advisors that can help their businesses achieve their long-term strategic…
By Jayne Morrison, Unit4 Software Spreadsheets are cheap, easy to manage and can accommodate many different types of data. Therefore, it’s no surprise that, according to an FEI Canada report, 71 percent of U.S. companies still rely on spreadsheets for…
When it comes to software development, most companies prefer to focus on developing new applications. Yet updating legacy apps is a necessity for many businesses due to the significant investments they’ve already made. Sencha hopes to make application modernization easier…
We have explained what sales enablement software is, why it is becoming popular and how it can benefit organizations. Given its growing popularity and many benefits, it’s a safe bet more organizations are considering a purchase. So here we offer…
As with many emerging software categories, sale enablement software’s definition can become a bit fuzzy. In essence, though, sales enablement is the act of implementing strategies, tools and processes that continually increase the efficiency and effectiveness of your sales ecosystem. …
By James Bickers Mobile business intelligence, at its core, asks two simple questions: Where are your customers right now, and what are they doing? This information can add some powerful marketing abilities to your arsenal. Given this, there seems to…
TinderBox, a provider of sales productivity software that was profiled in an Enterprise Apps Today article last August, is changing its brand identity to Octiv. “TinderBox was founded to solve a simple problem with a relatively simple solution. Over the…
Field service software is a hot area right now and getting hotter as companies recognize the importance of providing good customer service. According to Aberdeen Group, the worldwide field service management (FSM) market is worth around $18 billion annually and…
Data visualization has come a long way in recent years. Where once you might get an occasional bar chart or pie chart as part of a business intelligence (BI) report, now software can tailor graphically appealing screens to different types…
The Technology Service Industry Association recently recognized FinancialForce PSA, introduced in 2010, as the world’s most widely used professional services automation (PSA) tool. The application was also singled out for delivering the “highest overall satisfaction” in the PSA category on…
When it comes to cloud, analytics has seen a slower adoption rate than some other types of enterprise software. That could be changing, if one believes results of an IDG Research Services study in which 63 percent of surveyed companies…
Mobile CRM has been with us for a while now. Some thought it would supplant other CRM platforms so that everything could be performed on one device. So has that happened, or is mobile CRM largely being used for niche…
Sales people are among the most mobile folks at any company. So it’s no surprise that mobile CRM appears to be popular. In its most recent Technology Trends study, IT research firm Computer Economics found that companies are investing in…
Enterprise Apps Today recently covered what the top four ERP vendors in terms of overall market share – SAP, Oracle, Infor and Microsoft – are doing with cloud ERP software. But companies such as NetSuite, Epicor, FinancialForce, Acumanica – which…
Cloud ERP software was the poor relation of the ERP market not so long ago. Yet it has gradually proven its enterprise smarts, and is now beginning to command a decent amount of ERP market share. While some pundits predicted…
The two-tier ERP strategy trend, in which companies run a primary ERP system on-premise with one or more additional ERP systems in the cloud, has been steadily gaining ground. Because the model is decidedly different than a traditional ERP implementation,…
Some organizations are well into their IT service management (ITSM) journeys, some have implemented part of it and others are thinking about it. More than a few, though, have ended ITSM initiatives in favor of what they perceive as faster…
IT service management (ITSM) is all about helping organizations achieve strategic targets and improve the efficiency of IT. The Information Technology Infrastructure Library (ITIL), which aims to provide structured, flexible guidelines for establishing governance standards around ITSM, is the most…
How important is data preparation when it comes to analytics success? It is so important, said Mike Gualtieri, an analyst at Forrester Research, that some data analysts spend more than three quarters of their time preparing data: calculating aggregate fields,…
While many vendors sell analytics software, not all of them provide predictive analytics, a far more specialized field. Unlike more traditional analytics, predictive analytics typically involves sophisticated techniques such as predictive modeling, data mining, machine learning and statistical algorithms. The…
While predictive analytics used to be the sole purview of data scientists and a few highly skilled analysts, it is gradually becoming more accessible to mainstream users. Vendors are finding ways to instantly expose insights into software applications and business…
By Robert Lacis As companies continue to add to their portfolios of corporate apps in 2016, many enterprises will evaluate their existing enterprise app distribution model or determine their preferred distribution channel for first-time deployments. As with anything, there are…
You know marketing automation is a hot area of enterprise software and you are familiar with the leading market automation companies. But how do you select the right marketing automation software for your business? And how do you increase its…
By Arun Balachandran, ManageEngine Most businesses judge the performance of their Web applications based on the way these applications behave for their end users. In the case of business-critical applications, organizations need to ensure these applications perform well at all…
Marketing automation is a fast-growing area of enterprise software, and it’s no wonder, with its ability to unify sales and marketing teams and help them provide superior service to prospects and customers. According to consulting firm Raab Associates, revenues for…
Marketing automation software is all about automating the customer interaction process from campaign formation through lead generation, all the way to initial sale and repeat business. It can take the time out of tedious tasks and greatly increase efficiency. It…
The supply chain is getting a lot smarter, thanks to the Internet of Things (IoT). This added intelligence results in lower costs and added efficiency for companies like General Motors and Whirlpool. Passive sensors in the supply chain are being…
Mobile applications are all the rage, and most companies have deployed lots of them. What many failed to realize, however, is that mobile app success can cause headaches for IT a year or two down the line. Scaling mobile apps…
There are plenty of do’s, don’ts, gotchas, pitfalls and minefields waiting for the naive or unsuspecting when it comes to ERP implementation. So much so, in fact, that lawsuits over failed ERP implementations are a regular occurrence. These seven implementation…
CRM is something of a boom area for enterprise applications. According to Gartner, sales topped $23 billion in 2014, 13.3 percent higher than the previous year. Gartner forecasts the market will expand to $36.5 billion by 2017, which makes it…
ERP is unlike most areas of IT. For operating systems, the primary vendors dominate. You have Microsoft Windows, Apple OS X, some flavors of Linux and little else. Few users ever look beyond that list. It’s much the same with…
CRM is the hottest area in enterprise applications today, with sales in excess of $23 billion in 2014, according to Gartner. The research firm predicts the CRM market will reach $36.5 billion by 2017. But there is some debate over…
The ERP landscape has been undergoing big changes in recent years. Accordingly, Enterprise Apps Today interviewed several experts in this field to determine what’s going on with ERP, where it’s all heading and what companies should be doing about it.…
CRM is all about managing sales and marketing interactions with customers and potential customers. Business process management (BPM) is about optimizing workflows and business processes. So what have they got to do with each other? “Without BPM, your CRM is…
Remember that scene from “A Few Good Men” where Tom Cruise wants the truth and Jack Nicholson tells him he can’t handle it? The same could be said about business intelligence (BI), according to Forrester Research analyst Boris Evelson. “BI…
A movie theater used to receive a film reel from a distributor and display the title for weeks until the next reel rolled into town. A hit movie’s name might remain on the marquee for a couple of months. Since…