7 Marketing Automation Companies

Drew Robb

Updated · Jan 13, 2016

Marketing automation is a fast-growing area of enterprise software, and it’s no wonder, with its ability to unify sales and marketing teams and help them provide superior service to prospects and customers. According to consulting firm Raab Associates, revenues for B2B marketing automation systems exceeded $1.2 billion in 2014, with 40 percent growth in 2015.

Among the top marketing automation vendors are Hubspot, which Marketing Automation Insider says has a 36.3 percent market share, followed by Infusionsoft (24.3 percent), Marketo (11 percent), Salesforce Pardot (8 percent), Oracle Eloqua (7.8 percent), Act-On (6.5 percent) and Silverpop (2.8 percent).

Accordingly, those are the companies we cover in our marketing automation buying guide. A few of these vendors predominantly serve small and mid-size companies, however. For large enterprises, the marketing automation leader is Salesforce Pardot with a 31.2 percent market share, followed by Eloqua, HubSpot, Silverpop and Marketo.

And to make sure your marketing automation initiatives are successful, check out our list of marketing automation best practices