How important is data preparation when it comes to analytics success? It is so important, said Mike Gualtieri, an analyst at Forrester Research, that some data analysts spend more than three quarters of their time preparing data: calculating aggregate fields,…
While many vendors sell analytics software, not all of them provide predictive analytics, a far more specialized field. Unlike more traditional analytics, predictive analytics typically involves sophisticated techniques such as predictive modeling, data mining, machine learning and statistical algorithms. The…
While predictive analytics used to be the sole purview of data scientists and a few highly skilled analysts, it is gradually becoming more accessible to mainstream users. Vendors are finding ways to instantly expose insights into software applications and business…
By Robert Lacis As companies continue to add to their portfolios of corporate apps in 2016, many enterprises will evaluate their existing enterprise app distribution model or determine their preferred distribution channel for first-time deployments. As with anything, there are…
You know marketing automation is a hot area of enterprise software and you are familiar with the leading market automation companies. But how do you select the right marketing automation software for your business? And how do you increase its…
By Arun Balachandran, ManageEngine Most businesses judge the performance of their Web applications based on the way these applications behave for their end users. In the case of business-critical applications, organizations need to ensure these applications perform well at all…
Marketing automation is a fast-growing area of enterprise software, and it’s no wonder, with its ability to unify sales and marketing teams and help them provide superior service to prospects and customers. According to consulting firm Raab Associates, revenues for…
Marketing automation software is all about automating the customer interaction process from campaign formation through lead generation, all the way to initial sale and repeat business. It can take the time out of tedious tasks and greatly increase efficiency. It…
The supply chain is getting a lot smarter, thanks to the Internet of Things (IoT). This added intelligence results in lower costs and added efficiency for companies like General Motors and Whirlpool. Passive sensors in the supply chain are being…
The ERP field can be slow to change. But the last couple of years have unleashed forces which are fundamentally shifting the entire area. The experts tell us some of the new and continuing trends affecting enterprise software. Stay up…