Some organizations are well into their IT service management (ITSM) journeys, some have implemented part of it and others are thinking about it. More than a few, though, have ended ITSM initiatives in favor of what they perceive as faster…
IT service management (ITSM) is all about helping organizations achieve strategic targets and improve the efficiency of IT. The Information Technology Infrastructure Library (ITIL), which aims to provide structured, flexible guidelines for establishing governance standards around ITSM, is the most…
How important is data preparation when it comes to analytics success? It is so important, said Mike Gualtieri, an analyst at Forrester Research, that some data analysts spend more than three quarters of their time preparing data: calculating aggregate fields,…
While many vendors sell analytics software, not all of them provide predictive analytics, a far more specialized field. Unlike more traditional analytics, predictive analytics typically involves sophisticated techniques such as predictive modeling, data mining, machine learning and statistical algorithms. The…
While predictive analytics used to be the sole purview of data scientists and a few highly skilled analysts, it is gradually becoming more accessible to mainstream users. Vendors are finding ways to instantly expose insights into software applications and business…
By Robert Lacis As companies continue to add to their portfolios of corporate apps in 2016, many enterprises will evaluate their existing enterprise app distribution model or determine their preferred distribution channel for first-time deployments. As with anything, there are…
You know marketing automation is a hot area of enterprise software and you are familiar with the leading market automation companies. But how do you select the right marketing automation software for your business? And how do you increase its…
By Arun Balachandran, ManageEngine Most businesses judge the performance of their Web applications based on the way these applications behave for their end users. In the case of business-critical applications, organizations need to ensure these applications perform well at all…
Marketing automation is a fast-growing area of enterprise software, and it’s no wonder, with its ability to unify sales and marketing teams and help them provide superior service to prospects and customers. According to consulting firm Raab Associates, revenues for…
Marketing automation software is all about automating the customer interaction process from campaign formation through lead generation, all the way to initial sale and repeat business. It can take the time out of tedious tasks and greatly increase efficiency. It…