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Pedro Hernandez

Pedro Hernandez contributes to Enterprise Apps Today, and 11Press, the technology network. He was previously the managing editor of Internet.com, an IT-related website network. He has expertise in Smart Tech, CRM, and Mobile Tech, Helping Banks and Fintechs, Telcos and Automotive OEMs, and Healthcare and Identity Service Providers to Protect Mobile Apps.

Yammer Adds Sentiment to Social with Kanjoya

Yammer is teaming with Kanjoya, an emotion-aware sentiment analysis specialist, to help organizations draw insights into what workforces are really thinking and feeling. For Microsoft, which bought the enterprise social network provider last month, it’s an encouraging sign that the Yammer ecosystem remains…

Oracle’s CRM On Demand Rolls on with Release 20

Oracle hit a major milestone today with Release 20 of its cloud-based On Demand CRM platform. With this latest version, says Anthony Lye, SVP, Cloud Applications Strategy for Oracle, the company continues on a trajectory of constant, customer-driven updates. In October, CRM On…

QuestBack Intros Listen & Act Social Engagement Tool

While early “social listening” software focused largely on simply monitoring customer communications, a new breed of applications promise to help companies more actively manage their social media activities. Social CRM provider QuestBack this week launched Listen & Act, a social engagement…

Flexibility Key to Finding CRM Sweet Spot

CRM emerged as a big priority this year for both CIOs and CEOs, according to recent surveys from Gartner. Organizations are seeking out platforms that enhance collaboration, improve sales and deliver superior customer experiences. And they’re spending accordingly. Before they…

Microsoft Closes Yammer Acquisition

That was fast. During its Q4 2012 earnings call, Microsoft said it had completed its $1.2 billion acquisition of Yammer, a provider of enterprise social networking software. While outlining Office 2013’s new social features, particularly the new social media-enabled People Card…