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Pedro Hernandez

Pedro Hernandez contributes to Enterprise Apps Today, and 11Press, the technology network. He was previously the managing editor of Internet.com, an IT-related website network. He has expertise in Smart Tech, CRM, and Mobile Tech, Helping Banks and Fintechs, Telcos and Automotive OEMs, and Healthcare and Identity Service Providers to Protect Mobile Apps.

CallidusCloud Is Salesforce’s Latest Force.com Partner

Salesforce.com’s enterprise application development ecosystem, Force.com, grew a little bigger today with CallidusCloud’s LeadFormix. LeadFormix is a cloud-based lead generation and management software for sales organizations with an emphasis on social media and mobile access. Sales people receive daily lead reports,…

Sales Performance Management Steps Out of CRM’s Shadow

Customer relationship management (CRM) software has changed how businesses engage with consumers by driving efficiency and helping them identify new revenue-generating opportunities. When it comes to sales organizations, attention is increasingly turning toward CRM’s cousin, sales performance management (SPM). Typically…