In the fast-paced, ever-evolving, and increasingly competitive landscape of the hotel and tourism industry, growing business in 2023 requires staying ahead of the competition by implementing effective marketing strategies that resonate with today’s travelers. In this article, we explore the…
Smart Rings Based on IoT (Internet of Things) Typically, when discussing wearable technology, we refer to everyday electronics like smartwatches, smart glasses, fitness bands, headgear, and more. However, moving forward with integrated IoT devices, we have smart rings that take…
LiveOps, a provider of cloud contact center and customer service software, has closed a $30 million round of debt funding from Comerica Bank, the single largest round of funding in its history. In conjunction with this financing, LiveOps announced the…
Web analytics provider ClickTale has added a new feature called Side-by-Side Heatmaps to its software. The feature allows CMOs and marketers to simultaneously view two heatmaps that visually display every mouse move, click and scroll of website users. This enhances…
Swiftpage, a provider of integrated marketing and CRM solutions, has added a slew of social media capabilities to the latest version of its Saleslogix software, including a Social Timeline that offers a unified view of all customer social media activity…
Zoho and its CRM and productivity software have long been associated with small- and medium-sized businesses (SMBs). But Zoho’s latest CRM update, which it rolled out today, is outfitted with more advanced features designed to appeal to the enterprise market.…
Mobile apps are keeping users glued to their smartphones and tablets. Adobe noticed and has added new services to its Marketing Cloud to help marketers engage with this increasingly captive audience. Called Adobe Mobile for Adobe Marketing Cloud, the suite…
Big Data solutions helped tech companies achieve a moderately healthy rise in enterprise software sales during the first six months of 2013, according to new study from research firm IDC. In the first half of 2013, the worldwide enterprise software…
Adaptive Planning, a provider of cloud-based business and financial analytics software, has expanded its latest $45 million funding round. New private and corporate investors, including Salesforce.com, are joining initial investors. It will use the additional capital to beef up its…
SAP kicked off its TechED conference in Las Vegas this week just as the German business software maker announced strong third quarter results, buoyed in part by brisk demand for the company’s HANA in-memory database platform and its growing cloud ecosystem.…
Medallia, a provider of SaaS customer experience management (CEM) applications, today launched an app that pushes customer feedback and recovery actions directly to mobile devices. Compatible with iOS and Android, Medallia Mobile 2 is available at both Apple iTunes and…
As Enterprise Apps Today reported a few months ago, there has been a surge of interest in marketing software, especially cloud-based apps, as evidenced by cloud marketing moves by the likes of IBM, Oracle and Salesforce.com. The latest company introducing…
Enterprises find much to like about cloud-based software applications, including lower cost, ease of deployment and added flexibility. On the other side of the coin, however, they remain concerned about cloud security and cloud-related difficulties in complying with regulatory requirements…
Contact management is one of the most important tasks in customer relationship management (CRM), especially for smaller businesses who differentiate themselves from their larger competitors by fostering close relationships with customers. Zoho, which offers applications for business tasks including project…
Insightly, provider of software that consistently ranks as the No. 1 cloud CRM application on the Google Apps Marketplace, has raised $10 million in a series B investment. The company plans to use the funds to make new hires and will…
When Swiftpage, a provider of integrated marketing and CRM solutions, purchased the Act! contact management and Saleslogix customer relationship management (CRM) businesses from Sage earlier this year, it promised to continue to invest in the products. It is making good…
Ever since its purchase of Seesmic last year, social relationship specialist HootSuite has worked to boost its enterprise appeal by integrating its software with popular enterprise CRM applications like Salesforce. Today HootSuite announced its latest integration, with SugarCRM, a customer…
The market for in-memory Big Data solutions continues to heat up. GridGain, a Foster City, Calif.-based in-memory software company, is targeting the burgeoning market for Big Data processing and analytics products by developing software that leverages the computational power of…
Decision Software, a Landover, Md.-based provider of marketing software, today unveiled a number of enhancements that the company is baking into its MarketWide 4.0 offering. The company’s Big Data-driven campaign management and marketing analytics platform boasts additional functionality and several…
IBM is blending analytics, social media, mobile development and marketing management software to enable businesses to better engage with customers, employees, partners and other stakeholders. The IT systems and services titan took the wraps off its new Digital Experience software…
San Francisco, Calif.-based Converge Enterprise, a provider of cloud-based customer relationship management (CRM) software for small and midsized businesses (SMBs), announced today that it is targeting the booming enterprise mobile device market with its upcoming mobileCRM offering. The software-as-a-service (SaaS) company…
Tableau Software launched a new cloud-based business intelligence (BI) platform named, appropriately enough, Tabeau Online. Available as a software as a service (SaaS) offering or as a hosted version of the company’s Tableau Server product, the cloud BI software helps…
There’s no shortage of IT firms that are leveraging cloud infrastructures to deliver advanced analytics and reporting to business professionals. One company, ArborMetrix, is using the cloud to rain insights down on the healthcare industry. The healthcare software company, based in…
SAP has revamped its iOS app to serve as a one-stop mobile analytics solution. The latest version (5.0) of SAP’s BusinessObjects Mobile now offers users access to their data exploration, discovery and reporting features from within a single app, streamlining their workflows…
Austin, Texas-based TrustRadius is setting out to “transform the way businesses buy enterprise software.” In the consumer world, recommendation sites like Yelp, Angie’s List and TripAdvisor help shoppers gravitate toward providers of quality services and maximize their budgets. So, TrustRadius asks, why…
BloomReach is setting out to satisfy the growing demand for mobile marketing software. The Mountain View, Calif.-based provider of marketing applications today announced BloomReach Mobile, a product that leverages the company’s Big Data-driven Web Relevance Engine technology to help marketers engage…
As promised when Citrix first announced new messaging upgrades to its social collaboration platform in May, the company finally rolled out the planned audio and video calling features. Citrix acquired Podio in April 2012, and over the past year the…
Following up its April 25 deal to buy ParAccel, an analytics database company, Redwood City, Calif.-based Actian today announced the launch of the ParAccel Big Data Analytics platform. ParAccel’s technology, which relies on massively parallel processing, is an integral part of…
Office as a business intelligence (BI) platform? Describing Microsoft’s new Power BI for Office 365 add-on as the “culmination of capabilities from SQL, Azure and Office 365,” Julia White, general manager of the Microsoft Office Division, told Enterprise Apps Today that her company’s enduring…
In a year when software is driving IT spending increases, marketing software is all the rage. You practically need a scorecard to keep track of all the high-profile acquisitions that have taken place in the last year. Salesforce acquired ExactTarget.…
IT spending is predicted to reach $3.7 trillion worldwide in 2013, a 2 percent increase over last year’s levels, according to research firm Gartner. Leading the charge is enterprise software, partly on the strength of the market for customer relationship…
Microsoft is setting out to help businesses better connect with today’s empowered, social media savvy consumer. The company’s answer is the upcoming, business-made-personal edition of the Dynamics customer relationship management (CRM) platform. The Redmond, Wash.-based software giant announced today that…
Until recently not many folks had heard about business gamification. But that is beginning to change. As reported recently on Enterprise Apps Today, consulting firm Deloitte predicts enterprises will incorporate gamification into 25 percent of redesigned business processes by 2015.…
Adobe announced June 27 that the company is acquiring Paris-based Neolane, a privately held marketing software company that specializes in cross-channel campaign management. The companies expect the deal, which is valued at $600 million, to close in July. Neolane’s tech bridges…
Base is branching out and aiming at the booming market for enterprise customer relationship management (CRM) solutions. The Chicago-based software company today unveiled Base Enterprise, a version of its Web- and mobile-enabled CRM platform with advanced management, communications and reporting functionality.…
Salesforce and Oracle, whose outspoken CEOs have often traded barbs, announced this week that they have entered into a nine-year partnership that will see the company’s adopt each other’s tech across the entire cloud computing stack. As part of the…
Microsoft ERP solutions are now available in the cloud, with a little help from channel partners. The company announced on June 18 that Microsoft Dynamics GP 2013 and Dynamics NAV 2013 enterprise resource planning (ERP) platforms for small to midsize…
High-level executives aren’t only bigwigs around the office, they are also emerging as VIPs in IBM’s efforts to drive adoption of its SmartCloud portfolio of cloud-based enterprise software offerings. IBM unveiled new cloud application suites targeted at C-level executives, including chief marketing…
Zurmo, the PHP-based open source customer relationship management (CRM) software platform, arrived at a big milestone today. Today its developers announced the release of Zurmo Open Source CRM 2.0, which brings new email marketing features into the mix. This time…
The market for human capital management (HCM) solutions is showing no signs of slowing down. Today, KnowledgeAdvisors announced the launch of the company’s Talent Analytics suite, a collection of cloud-based tools meant to help businesses make sense out of their human…
Relationship management is a thing of the past, according Palo Alto-based RelateIQ. The future of maintaining and maximizing business connections is relationship intelligence, the company believes, and it is harnessing Big Data analytics and mobile technologies to bring the concept to…
HP is beefing up its cloud services slate with some help from Autonomy, the information management software specialist that HP scooped up in a multi-billion dollar deal in 2011. Part of the IT heavyweight’s Converged Cloud product portfolio, Autonomy Marketing Cloud consists…
Marketo launched its new Customer Engagement Engine today, a product that the company claims enables marketers to distribute the right content to the right person at the proper time. The San Mateo, Calif.-based provider of cloud-based marketing software baked automated management capabilities…
Effective marketing planning will increasingly hinge on accurate forecasting, according to Cincinnati, Ohio-based ThinkVine. In support of this philosophy, the company today unveiled new updates for its ThinkVine Marketing Mix Optimization software, including interactive forecasting features and user interface tweaks. They…
Following SAP’s forays into cloud-based Big Data analytics and social enterprise software to boost its customer relationship management (CRM) portfolio, the company is now taking aim at the market for e-commerce solutions. SAP announced that it is acquiring Swiss e-commerce…
Salesforce’s push into cloud-based marketing took a big turn today as the customer relationship management (CRM) company announced that it is acquiring ExactTarget in a deal valued at a whopping $2.5 billion. ExactTarget has over 6,000 customers on its cloud marketing platform,…
Canvas is helping businesses crumple up and toss away their paper-based workflows, enabling a growing number of workers to trade in their clipboards for tablets and smartphones. The Reston, Va.-based firm specializes in customizable business apps that capture and share data,…
Employees generate and share a lot of data. IBM is banking that human resource (HR) executives and managers will want to tap the potential wealth of insights that can be gleaned from all of that information. As part of its…
Ancient content, moldy blogs, wikis piled high with digital dust… Those are just some of the signs of a corporate intranet that’s struggling with employee engagement and corporate content delivery. Salesforce, the cloud customer relationship management (CRM) specialist, wants…
Pronto, an Australian enterprise resource planning (ERP) and business intelligence (BI) specialist, today unveiled the latest edition of its Pronto Xi software. Pronto Xi 710 forms the foundation of the company’s blended ERP and BI approach to enterprise software. The…