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Pedro Hernandez

Pedro Hernandez contributes to Enterprise Apps Today, and 11Press, the technology network. He was previously the managing editor of Internet.com, an IT-related website network. He has expertise in Smart Tech, CRM, and Mobile Tech, Helping Banks and Fintechs, Telcos and Automotive OEMs, and Healthcare and Identity Service Providers to Protect Mobile Apps.

Epicor Readies Cloud ERP for Midsized Businesses

Epicor is following up on its cloud-based Epicor ERP Express Edition product — and revealing its enterprise software ambitions — with a new edition for midsized organizations. The Chicago-based enterprise resource planning software specialist today unveiled Epicor ERP, a multi-tenant…

SAP Adds More HANA Cloud Apps

HANA, SAP’s in-memory database platform, continues to play an increasingly big role in the German software giant’s strategy for both its on-premise and cloud enterprise applications. Noting that cloud instances of HANA on Amazon Web Services have proven popular with…

CallidusCloud Is Salesforce’s Latest Force.com Partner

Salesforce.com’s enterprise application development ecosystem, Force.com, grew a little bigger today with CallidusCloud’s LeadFormix. LeadFormix is a cloud-based lead generation and management software for sales organizations with an emphasis on social media and mobile access. Sales people receive daily lead reports,…

Sales Performance Management Steps Out of CRM’s Shadow

Customer relationship management (CRM) software has changed how businesses engage with consumers by driving efficiency and helping them identify new revenue-generating opportunities. When it comes to sales organizations, attention is increasingly turning toward CRM’s cousin, sales performance management (SPM). Typically…

Yammer Adds Sentiment to Social with Kanjoya

Yammer is teaming with Kanjoya, an emotion-aware sentiment analysis specialist, to help organizations draw insights into what workforces are really thinking and feeling. For Microsoft, which bought the enterprise social network provider last month, it’s an encouraging sign that the Yammer ecosystem remains…

Oracle’s CRM On Demand Rolls on with Release 20

Oracle hit a major milestone today with Release 20 of its cloud-based On Demand CRM platform. With this latest version, says Anthony Lye, SVP, Cloud Applications Strategy for Oracle, the company continues on a trajectory of constant, customer-driven updates. In October, CRM On…

QuestBack Intros Listen & Act Social Engagement Tool

While early “social listening” software focused largely on simply monitoring customer communications, a new breed of applications promise to help companies more actively manage their social media activities. Social CRM provider QuestBack this week launched Listen & Act, a social engagement…

Flexibility Key to Finding CRM Sweet Spot

CRM emerged as a big priority this year for both CIOs and CEOs, according to recent surveys from Gartner. Organizations are seeking out platforms that enhance collaboration, improve sales and deliver superior customer experiences. And they’re spending accordingly. Before they…

Microsoft Closes Yammer Acquisition

That was fast. During its Q4 2012 earnings call, Microsoft said it had completed its $1.2 billion acquisition of Yammer, a provider of enterprise social networking software. While outlining Office 2013’s new social features, particularly the new social media-enabled People Card…

Salesforce Buying Social CRM Startup GoInstant

Salesforce.com’s social CRM buying spree continues unabated with the acquisition of Halifax-based GoInstant for over $70 million in cash, according to reports. GoInstant’s “co-browsing” technology allows groups to browse the Web collaboratively, securely and in real-time. Co-browsing sessions are accessible via a standard…

ERP to Top Enterprise App Spending in 2012

It’s shaping up to be a good year for enterprise application makers according to a forecast released by Gartner. In 2012, the overall enterprise software market will reach $120.4 billion, a 4.5 percent increase over the $115.2 billion generated in…

Report: Microsoft to Acquire Yammer for $1B

News that Microsoft is in advanced talks to acquire San Francisco-based Yammer for approximately $1 billion lit up the Twittersphere on Thursday, appropriately enough. According to a Bloomberg report, the companies are close to striking a deal. The Wall Street Journal reports today that Yammer has accepted…

IDC: CRM Market Grows as Apps Get Social

In 2011, the top 10 CRM application vendors captured nearly half the $19.1 billion customer relationship management (CRM) software market, according to new data released today by IDC. IBM’s CRM efforts have started to pay off. Big Blue managed to crack…

Oracle Snaps up Vitrue’s Social Marketing Cloud

In a sure sign the social CRM market is booming, Oracle today announced it is acquiring cloud-based social marketing specialist Vitrue. Although the companies have not officially disclosed the deal’s worth, TechCrunch pegs the transaction at $300 million. The firm’s claim to…