Relationship management is a thing of the past, according Palo Alto-based RelateIQ. The future of maintaining and maximizing business connections is relationship intelligence, the company believes, and it is harnessing Big Data analytics and mobile technologies to bring the concept to…
HP is beefing up its cloud services slate with some help from Autonomy, the information management software specialist that HP scooped up in a multi-billion dollar deal in 2011. Part of the IT heavyweight’s Converged Cloud product portfolio, Autonomy Marketing Cloud consists…
Marketo launched its new Customer Engagement Engine today, a product that the company claims enables marketers to distribute the right content to the right person at the proper time. The San Mateo, Calif.-based provider of cloud-based marketing software baked automated management capabilities…
Effective marketing planning will increasingly hinge on accurate forecasting, according to Cincinnati, Ohio-based ThinkVine. In support of this philosophy, the company today unveiled new updates for its ThinkVine Marketing Mix Optimization software, including interactive forecasting features and user interface tweaks. They…
Following SAP’s forays into cloud-based Big Data analytics and social enterprise software to boost its customer relationship management (CRM) portfolio, the company is now taking aim at the market for e-commerce solutions. SAP announced that it is acquiring Swiss e-commerce…
Salesforce’s push into cloud-based marketing took a big turn today as the customer relationship management (CRM) company announced that it is acquiring ExactTarget in a deal valued at a whopping $2.5 billion. ExactTarget has over 6,000 customers on its cloud marketing platform,…
Canvas is helping businesses crumple up and toss away their paper-based workflows, enabling a growing number of workers to trade in their clipboards for tablets and smartphones. The Reston, Va.-based firm specializes in customizable business apps that capture and share data,…
Employees generate and share a lot of data. IBM is banking that human resource (HR) executives and managers will want to tap the potential wealth of insights that can be gleaned from all of that information. As part of its…
Ancient content, moldy blogs, wikis piled high with digital dust… Those are just some of the signs of a corporate intranet that’s struggling with employee engagement and corporate content delivery. Salesforce, the cloud customer relationship management (CRM) specialist, wants…
Pronto, an Australian enterprise resource planning (ERP) and business intelligence (BI) specialist, today unveiled the latest edition of its Pronto Xi software. Pronto Xi 710 forms the foundation of the company’s blended ERP and BI approach to enterprise software. The…