Enterprise Apps Today recently published a column by Infostructure Associates’ Wayne Kernochan , who encourages IT buyers to begin evaluating embedded analytics solutions. As the technology matures, he says, it will offer benefits at least equal to the much-hyped Big…
IBM’s recent acquisition of Tealeaf Technology, a maker of customer experience management and analytics software, signals a growing interest in using analytics technologies to perfect marketing campaigns, particularly by offering customers more personalized experiences across multiple channels. FICO, an analytics…
As the popularity of Apache Hadoop continues to increase, so do the partnerships for Hortonworks, a provider of Hadoop services and support and Hadoop-compatible software. Microsoft and Teradata are among prominent tech vendors on the growing list of Hortonworks’ partners.…
With all the hype about Big Data analytics, a more down-in-the-details yet highly useful new application of analytics has been obscured: embedded analytics. More specifically, I am talking about middle-tier analytics, the area that embedded analytics will aim for in…
Business intelligence has taken a step forward in maturity over the last few years, as statistical packages have become more associated with analytics. SAS has for years distinguished itself by its statistics-focused business intelligence solution; but when IBM acquired SPSS,…
A couple of years ago, columnar databases were a hot topic in business intelligence circles; today, not so much. Yet a quick scan of the Transaction Processing Council’s top 10 list for its TPC-H business intelligence benchmark (as of 1/23/12)…
The hype about agile business intelligence is getting out of hand. IT will probably suffer for it. A recent, egregious example was an EMC ad for a webcast headlined “Why Big Data is the Answer to Business Agility.” The text…
One of the songs in the musical “Oklahoma!” involves a politician attempting to persuade farmers and ranchers to be friends, so they can present a united appeal for statehood. Of course, says the rancher, I’m happy to be friends, even…
Recently, IBM (NYSE: IBM) released a study of worldwide CMOs (chief marketing officers), their concerns and their plans. The study established yet another sea change in marketing’s responsibilities – and therefore in the type of business intelligence that should be…
When I set out to write this article, I thought I could assume a basic understanding of data virtualization (DV) in readers and focus on the neat new benefits to agile business intelligence from using DV to combine Big Data…
