E-mail marketer and Web publisher Virtumundo is aiming to salvage its image by training its legal guns on the parties it blames for consumer complaints: its list providers. The Kansas City, Mo.-based firm, which distributes e-mail messages on behalf of…
Internet measurement firms RedSheriff and SageMetrics will be partnering to jointly better promote their services to business clients. The deal will see RedSheriff providing its site traffic-measurement and analysis service, while North Hollywood, Calif.-based SageMetrics will bring to the table…
Fast food chain Burger King Corp. said it plans to celebrate the 45th anniversary of its Whopper burger with an online promotional deal in conjunction with New York-based media conglomerate AOL Time Warner. The promotion, based conceptually on sponsored survey…
Network analytics firm NetIQ is teaming up with Scottish database marketer Quadstone to roll out an “all-in-one” offering for tracking and understanding visitors to a company’s Web site. The product, which fuses San Jose, Calif.-based NetIQ’s popular WebTrends product with…
Privacy organizations TRUSTe and ePrivacy Group are set to unveil a seal program designed to help improve consumer confidence in e-mail marketing. The groups’ “Trusted Sender” program, currently in a trial phase, will offer a seal of certification for commercial…
Consumer foods giants Pepsi-Cola and Mars, Inc. are looking to foster greater interaction with consumers through high-profile campaigns centering around online voting. Purchase, N.Y.-based Pepsi, a unit of PepsiCo, has teamed up once more with Yahoo! and pop princess-turned-pitchwoman Britney…
Dow Jones & Co., publisher of the Wall Street Journal, has taken the wraps off its new, much-touted version of the paper’s Web site, complete with several glitches. The redesign of the nearly six-year-old WSJ.com is aimed at fetching more…
Online marketing technology firm Responsys aims to help clients better understand and market to their customers, through the purchase of Web metrics firm NetAcumen. Financial terms of the deal were not disclosed. The purchase combines Palo Alto, Calif.-based Responsys’ e-mail…
True Audience, an online traffic-tracking venture formed by Real Media founder Dave Morgan, is taking on a new name and new mission, as it expands into a larger market for consumer relationship management and marketing automation applications. Morgan quietly launched…
The New York Times Co.’s online unit is quietly taking steps to better monetize its user base, with new requirements for users and a new tool designed to encourage them to cede more personal information. The company’s NYTimes.com site now…