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Pedro Hernandez

Pedro Hernandez contributes to Enterprise Apps Today, and 11Press, the technology network. He was previously the managing editor of Internet.com, an IT-related website network. He has expertise in Smart Tech, CRM, and Mobile Tech, Helping Banks and Fintechs, Telcos and Automotive OEMs, and Healthcare and Identity Service Providers to Protect Mobile Apps.

IDC: CRM Market Grows as Apps Get Social

In 2011, the top 10 CRM application vendors captured nearly half the $19.1 billion customer relationship management (CRM) software market, according to new data released today by IDC. IBM’s CRM efforts have started to pay off. Big Blue managed to crack…

Oracle Snaps up Vitrue’s Social Marketing Cloud

In a sure sign the social CRM market is booming, Oracle today announced it is acquiring cloud-based social marketing specialist Vitrue. Although the companies have not officially disclosed the deal’s worth, TechCrunch pegs the transaction at $300 million. The firm’s claim to…