With smartphone penetration reaching 77 percent, according to a recent comScore report, product and service providers, technology companies and startups are all battling for their pieces of the mobile pie. They are paying attention to the latest mobile marketing trends,…
Companies know they need strong social media communications to benefit their brands. But the proliferation of social media outlets has made it a challenge to keep track of social media messaging, by customers, third parties or even different departments within…
By Nick Mehta, Gainsight “Move fast and break things.” By now everyone knows Mark Zuckerberg’s famous words, which were eternalized in the Facebook S-1 and which represent the ethos of a number of the great consumer Internet businesses. Many Web…
The larger an industry grows, the easier it is for participants to make mistakes, and the supply chain industry, estimated by Fortune to be at $1.3 trillion and growing, is no exception. Here are 10 of the most common supply…
Mobile marketing is beginning to really take off. According to eMarketer, in 2015 mobile ad spending in the U.S. will grow 50 percent to hit $28.72 billion, accounting for 49 percent of all digital ad spending. By 2019, mobile ad…
Channel data management is a relatively new discipline that is starting to catch on in tech and some other industries because of OEM companies’ desire for better insight into sales. The idea is to track sales all the way down…
As the supply chain becomes more complex with suppliers, their customers and consumers interacting with each other across the globe and across different channels, it’s more important than ever for companies to get and maintain good control of their logistics.…
Apple has garnered much of the mobile payments hype following the introduction of Apple Pay last October and the Apple Watch this month, but Apple’s solution is only one of many that payments providers are considering as they try to…
Financial institutions will count on technology more than ever in 2015 to handle the increasing complexities of business with a minimum of staff, to satisfy customers’ need for convenience and to abide by increasingly complex regulatory rules. Use of newer…
With the continuing evolution of mobile and other technologies, the shift to omni-channel strategies and continuing evolution of fraud, retailers are looking to technology advancements in 2015 to help them transform their businesses, according to industry experts. Here are nine…