Nylas was born out of the belief that email pretty much stinks. Email, like other technologies, must continue to evolve for enterprises to derive benefits from it, said Michael Grinich, co-founder and CEO of the San Francisco-based startup and a…
Virtual reality (VR) is going increasingly mainstream. The NBA just announced it will broadcast weekly games with virtual reality features to subscribers of its NBA League Pass, according to a USA Today report. According to the NBA’s VP of global…
Bringing diverse e-commerce and brick-and-mortar businesses under a single umbrella as an omni-channel enterprise is a complicated exercise, one that involves uniting a number of back-end and in-store technologies. But companies are forging ahead, and experimenting with emerging technologies like…
CRM systems are essential for many businesses, thanks to their ability to help companies establish and build relationships with current customers and prospects. CRM is also getting easier and more inexpensive to use, experts say. “The great thing about CRM…
Though the initial movement was slow, more firms are moving at least part of their finance functions to the cloud, according to users and companies offering cloud services. The privacy and secrecy that tends to surround financial information kept some…
Retailers have a love/I’m not sure yet relationship with the cloud, according to retail industry observers. While companies are moving at least some retail applications to the cloud, others aren’t ready to break up their longstanding relationships with legacy technologies.…
For years, companies have talked about “going mobile” and many organizations are taking constructive steps to do just that. According to a recent survey by Lopez Research, more than 75 percent of companies plan to build 10 or more enterprise mobile…
Vertical CRM is a hot trend, as Enterprise Apps Today recently reported. Given the close relationship between CRM and marketing automation, it’s no surprise that providers of marketing automation software are also introducing industry-specific solutions. Act-On, for example, this week…
Beacons have been in general use for about two years, with retailers using them in everything from vending machines to mannequins in an attempt to move customers along the sales-to-purchase path. The devices are a critical element of location-based marketing…
Financial institutions will count on technology more than ever in 2015 to handle the increasing complexities of business with a minimum of staff, to satisfy customers’ need for convenience and to abide by increasingly complex regulatory rules. Use of newer…