Nylas was born out of the belief that email pretty much stinks. Email, like other technologies, must continue to evolve for enterprises to derive benefits from it, said Michael Grinich, co-founder and CEO of the San Francisco-based startup and a…
Virtual reality (VR) is going increasingly mainstream. The NBA just announced it will broadcast weekly games with virtual reality features to subscribers of its NBA League Pass, according to a USA Today report. According to the NBA’s VP of global…
Bringing diverse e-commerce and brick-and-mortar businesses under a single umbrella as an omni-channel enterprise is a complicated exercise, one that involves uniting a number of back-end and in-store technologies. But companies are forging ahead, and experimenting with emerging technologies like…
CRM systems are essential for many businesses, thanks to their ability to help companies establish and build relationships with current customers and prospects. CRM is also getting easier and more inexpensive to use, experts say. “The great thing about CRM…
Though the initial movement was slow, more firms are moving at least part of their finance functions to the cloud, according to users and companies offering cloud services. The privacy and secrecy that tends to surround financial information kept some…
Retailers have a love/I’m not sure yet relationship with the cloud, according to retail industry observers. While companies are moving at least some retail applications to the cloud, others aren’t ready to break up their longstanding relationships with legacy technologies.…
For years, companies have talked about “going mobile” and many organizations are taking constructive steps to do just that. According to a recent survey by Lopez Research, more than 75 percent of companies plan to build 10 or more enterprise mobile…
Vertical CRM is a hot trend, as Enterprise Apps Today recently reported. Given the close relationship between CRM and marketing automation, it’s no surprise that providers of marketing automation software are also introducing industry-specific solutions. Act-On, for example, this week…
Beacons have been in general use for about two years, with retailers using them in everything from vending machines to mannequins in an attempt to move customers along the sales-to-purchase path. The devices are a critical element of location-based marketing…
With smartphone penetration reaching 77 percent, according to a recent comScore report, product and service providers, technology companies and startups are all battling for their pieces of the mobile pie. They are paying attention to the latest mobile marketing trends,…
Companies know they need strong social media communications to benefit their brands. But the proliferation of social media outlets has made it a challenge to keep track of social media messaging, by customers, third parties or even different departments within…
By Nick Mehta, Gainsight “Move fast and break things.” By now everyone knows Mark Zuckerberg’s famous words, which were eternalized in the Facebook S-1 and which represent the ethos of a number of the great consumer Internet businesses. Many Web…
The larger an industry grows, the easier it is for participants to make mistakes, and the supply chain industry, estimated by Fortune to be at $1.3 trillion and growing, is no exception. Here are 10 of the most common supply…
Mobile marketing is beginning to really take off. According to eMarketer, in 2015 mobile ad spending in the U.S. will grow 50 percent to hit $28.72 billion, accounting for 49 percent of all digital ad spending. By 2019, mobile ad…
Channel data management is a relatively new discipline that is starting to catch on in tech and some other industries because of OEM companies’ desire for better insight into sales. The idea is to track sales all the way down…
As the supply chain becomes more complex with suppliers, their customers and consumers interacting with each other across the globe and across different channels, it’s more important than ever for companies to get and maintain good control of their logistics.…
Apple has garnered much of the mobile payments hype following the introduction of Apple Pay last October and the Apple Watch this month, but Apple’s solution is only one of many that payments providers are considering as they try to…
Financial institutions will count on technology more than ever in 2015 to handle the increasing complexities of business with a minimum of staff, to satisfy customers’ need for convenience and to abide by increasingly complex regulatory rules. Use of newer…
With the continuing evolution of mobile and other technologies, the shift to omni-channel strategies and continuing evolution of fraud, retailers are looking to technology advancements in 2015 to help them transform their businesses, according to industry experts. Here are nine…
Marketing has been called more of an art than a science. Yet in today’s financial services environment, the science of analytics is critical in making marketing a profit center, said a presenter at the recent Bank Administration Institute Retail Delivery…
“You don’t need a lot of data to make decisions, just the right data,” Greg Przyklenk, senior manager, digital insights, for TDBank Group, told the crowd at the recent ClickZ Live Chicago event. TDBank Group, the second largest financial institution…
By Priya Singh, Information Builders Many people would agree with the claim that analytics is the most important technology for growing business in today’s hyper-competitive business climate. But you may not get the same reaction if you said data quality…
Mobile marketing works, yet most marketers today have yet to seize on the opportunity, according to Greg Stuart, CEO of the Mobile Marketing Association. “Nobody resists mobile today. There are inflection points where you can create great change. Mobile is…
Actian Corporation hopes to differentiate itself from other providers of Big Data technologies with today’s announcement that the latest version of its Actian Analytics Platform provides end-to-end analytic processing natively in Hadoop. This will make the Hadoop Big Data framework more…
Astera Software, a provider of data integration solutions, has introduced Centerprise Rt, software that combines the Centerprise data integration platform with the capability for rapid development, deployment and management of data services that integrate data in real time between cloud-based…
Everyone in the ASP business agrees that conventionally installed packaged software is obsolete. So when Salesforce.com issued a press release last week about customer migration from legacy packages such as Siebel and SalesLogix, it was a pretty routine affair. After…
One of many myths to arise during the crazy years of the dot-com frenzy is proving hard to unlearn — the myth of cost-free distribution. Dot-coms thought the Internet meant they could interact directly with customers, cutting out the need…