Marketing has been called more of an art than a science. Yet in today’s financial services environment, the science of analytics is critical in making marketing a profit center, said a presenter at the recent Bank Administration Institute Retail Delivery…
“You don’t need a lot of data to make decisions, just the right data,” Greg Przyklenk, senior manager, digital insights, for TDBank Group, told the crowd at the recent ClickZ Live Chicago event. TDBank Group, the second largest financial institution…
By Priya Singh, Information Builders Many people would agree with the claim that analytics is the most important technology for growing business in today’s hyper-competitive business climate. But you may not get the same reaction if you said data quality…
Mobile marketing works, yet most marketers today have yet to seize on the opportunity, according to Greg Stuart, CEO of the Mobile Marketing Association. “Nobody resists mobile today. There are inflection points where you can create great change. Mobile is…
Actian Corporation hopes to differentiate itself from other providers of Big Data technologies with today’s announcement that the latest version of its Actian Analytics Platform provides end-to-end analytic processing natively in Hadoop. This will make the Hadoop Big Data framework more…
Astera Software, a provider of data integration solutions, has introduced Centerprise Rt, software that combines the Centerprise data integration platform with the capability for rapid development, deployment and management of data services that integrate data in real time between cloud-based…
Everyone in the ASP business agrees that conventionally installed packaged software is obsolete. So when Salesforce.com issued a press release last week about customer migration from legacy packages such as Siebel and SalesLogix, it was a pretty routine affair. After…
One of many myths to arise during the crazy years of the dot-com frenzy is proving hard to unlearn — the myth of cost-free distribution. Dot-coms thought the Internet meant they could interact directly with customers, cutting out the need…