Gmail Statistics: By Demographics, Tags, Email Open rate, Device Users, Country, Region, Country Traffic, Market Share, Social Media Marketing Distribution
WHAT WE HAVE ON THIS PAGE
- 1 Introduction
- 2 Editor’s Choice
- 3 Fun Facts about Gmail
- 4 What is Gmail?
- 5 Features of Gmail
- 6 General Gmail Statistics
- 7 Gmail Statistics by Demographics
- 8 Gmail Statistics by Tags
- 9 Gmail Statistics by Email Open Rate
- 10 Gmail Statistics by Device Users
- 11 Gmail Statistics by Country
- 12 Gmail Statistics by Region
- 13 Gmail Statistics by Country Traffic
- 14 Gmail Statistics by Country Marketing Channel Distribution
- 15 Gmail Statistics by Social Media Marketing Distribution
- 16 Gmail Statistics by Market Share
- 17 Conclusion
Introduction
Email Marketing, campaigns, have become possible because of various email service providers. There are multiple such providers, but top most popular one is Gmail. It not only helps you in sending and receiving emails but aids in the overall marketing activities of any business. Today, Google also offers analytic tools that measure the overall performance of your email marketing. As of today, Gmail has proved to be the most effective marketing tool for small and well as large-scale companies. Following Gmail Statistics have been written with a global perspective and the overall numbers prove its dominance in today’s market.
Editor’s Choice
- As of May 2023, Gmail.com generated 143 million global traffic whereas it was only 133.3 million in June. And with only a 0.7% increase in the total traffic towards the platform, July 2023 generated 134.3 million users.
- Gmail automatically blocks 99.9% of malicious, spam, and malware inclusive as well as some dangerous links from landing in our inboxes.
- Gmail Statistics observed that the highest number of users are male resulting in 54.10% while female share has generated 45.90% of participation for using this free email platform.
- As of 2023, experts state that emails received on Gmail have a 75% open rate while it goes to 14.8% for Yahoo Mail. In contrast, Outlook has a 2.4% email open rate and 7.8% for other free email platforms.
- Over the last 6 months of 2023, desktop traffic observed for the Gmail platform was highest from the United States of America resulting in 13.95%, followed by Russia (11.61%) and Spain (7.60%).
- On average, a user has around
- If you don’t have time to sit at the desk and send emails, you can simply schedule them at the desired time after drafting.
- The longest outage for Gmail ever lasted for 2.5 hours.
- On average, in Gmail Accounts, 87.2% of received emails are related to social tags, while 86.8% are updates and 84.5% belong to Promotions.
- The Promotion tag has only a 19.2% read rate, while it is 21.1% for Forums, Social tags have 22.4% and 28% goes to Updates.
Fun Facts about Gmail
- The longest outage for Gmail ever lasted for 2.5 hours.
- The first ever email account on Gmail that went live was on 1st April 2004.
- Gmail was initially built with JavaScript while competitors used HTML.
- Gmail introduced a web development technique called Ajax.
- Until the night before the launch of the Gmail platform, it didn’t have any logo.
- When passwords for Gmail accounts were leaked, 42.5% of those were a combination of lowercase, number, and letter while 39.84% only had lowercase letters.
- In 2014, this free emailing platform reported a crucial data breach affecting more than 5 million accounts.
- If an individual has 20 different phone numbers, then he can create around 100 Gmail accounts.
What is Gmail?
Gmail is a cost-less Email Service offered by Google. It was launched in 2004 with JavaScript written by Pail Buchheit. As of today, millions of businesses have adopted Gmail as their default email service provider around the world. Gmail automatically scans emails for receiving and bifurcates into Essential and Spam. As of today, Gmail has become one of the best tools for many professionals and marketers.
Features of Gmail
- With the help of AI Gmail will help you to write emails.
- Users can use the “Help me Write” button
- Gmail can “Smart Reply”
- The platform offers a Summary card option where you can only see the snippet of the content.
- Gmail will remind you to Nudge the person for replies.
- By enabling the offline you can read and draft emails
- If you don’t have time to sit at the desk and send emails, you can simply schedule them at the desired time after drafting.
- Users can Unsend the emails within 30 seconds
- Change the layout of the platforms according to your preferences
- Users can set the setting to receive only required notifications
- Automatically add scheduled meetings or events to the Google Calendar.
- The platform can translate your emails.
- Bookmark your emails, autoreply, and add signatures.
- Gmail supports 72 different languages.
- Gmail can delete the user’s account after 3 months of inactivity, this feature can be turned off in the settings.
- You can send around 500 emails every day.
- You can chat with friends or family using in-built hangouts options
General Gmail Statistics
- As of today, more than 121 billion emails are sent using Gmail every day.
- In the United States of America, Gmail has captured 75.78% of the market share.
- On average, a user has around 1.7 Gmail accounts.
- Gmail Statistics show that 90% of the start-up businesses in the United States of America use Gmail accounts.
- Gmail automatically blocks 99.9% of malicious, spam, and malware inclusive as well as some dangerous links from landing in our inboxes.
- 75% of all Gmail users access the platform on their mobile phones.
- As of May 2023, Gmail.com generated 143 million global traffic whereas it was only 133.3 million in June. And with only a 0.7% increase in the total traffic towards the platform, July 2023 generated 134.3 million users.
- On average, only 0.1% of emails are received as Spam.
- An average salesperson spends around 33% of his time on emailing.
- Important or wanted emails that land in the Spam Folder have less than 0.05% of the rate.
- In the United States of America, as of 2023, around 60% of businesses are using Gmail as their email service provider.
- Every day around the world, Gmail’s machine learning auto blocks 10 million + spam emails.
- In the United States of America, 1 out of 5 people have a Gmail account.
- As of 2022, Gmail Word generated 64 million searches on the internet in the United States of America.
- As of 2023, July 2023, the Gmail app on Android generated 8.46 million downloads.
- Every second, Google processed 135,000 queries on average.
- As of 2023, Google Statistics showed that around 1.8 billion users use their Gmail account every day.
- A nonmarketer individual receives around 90 emails per day considering all the Gmail Tags.
- Over the 7 months of 2023, 890,400,000 users were found using Gmail on their mobile phones.
- Millennials rated Gmail as the second most important application in their day-to-day routine.
- Over the years, more than 20 billion emails have been migrated from to and fro.
- By 2025, it is estimated that around 376.4 billion emails will be sent and received daily.
- Gmail is a widely used free email service provider in more than 25 countries.
- An average user stores around 5,700 emails on their Gmail account.
- Business people check their inboxes on Gmail at least once a day.
- 24% of emails have a read rate within 60 minutes of landing in the inboxes.
Gmail Statistics by Demographics
- Gmail Statistics observed that the highest number of users are male resulting in 54.10% while the female share has generated 45.90% of participation for using this free email platform.
(Source: similarweb.com)
The majority of the Gmail users belong to the age group of 25 to 34 years resulting in 33.87%, followed by 18 to 24 years (23.35%) and 35 to 44 years (19.37%). There are 11.88% and 7.43% of users aged between 45 to 54 years and 55 to 64 years respectively. The lowest number of users are 65 years and above showing a contribution of 4.10%.
Gmail Statistics by Tags
By received rate
| Tag Name | Percentage Of Messages |
|---|---|
| Promotions | 84.5% |
| Social | 87.2% |
| Updates | 86.8% |
(Source: demandsage.com)
On average, in Gmail Accounts, 87.2% of received emails are related to social tags, while 86.8% are updates and 84.5% belong to Promotions.
By read rate
| Tag Name | Percentage Of Reads Rate |
|---|---|
| Promotions | 19.2% |
| Social | 22.4% |
| Updates | 28% |
| Forums | 21.1% |
(Source: demandsage.com)
Compared to the above chart of different tags, the Promotion tag has only a 19.2% read rate, while it is 21.1% for Forums, Social tags have 22.4% and 28% goes to Updates.
Gmail Statistics by Email Open Rate
| Platform | Percentage Of Emails Opens |
|---|---|
| Gmail | 75% |
| Yahoo Mail | 14.8% |
| Outlook | 2.4% |
| Other | 7.8% |
(Source: demandsage.com)
As of 2023, experts state that emails received on Gmail have a 75% open rate while it goes to 14.8% for Yahoo Mail. In contrast, Outlook has a 2.4% email open rate and 7.8% for other free email platforms.
Gmail Statistics by Device Users
- Over the last 6 months, Gmail.com has received 120 million (93.1%) of mobile traffic while it is only 9 million (6.9%) of desktop traffic.
(Source: semrush.com)
- More specifically, the top three countries with the highest rate of mobile access to Gmail are the United States of America, India, and Brazil. Each of these countries has a total share of 39.04%, 6.71%, and 4.14% respectively.
- Moreover, the United Kingdom and Bangladesh have also grabbed their places for having the highest share of 90.66% and 99.6% with mobile users over the last 6 months of 2023.
- Overall, the total access is captured by mobile users only while desktop users have barely reached 10% of any of the mentioned countries.
- Together with mobile and desktop, each country has millions of users.
Gmail Statistics by Country
- Indonesia: 82.6% 🇮🇩
- India: 82.4% 🇮🇳
- Chile: 67.3% 🇨🇱
- South Africa: 65.5% 🇿🇦
- Brazil: 52.9% 🇧🇷
- Spain: 50.2% 🇪🇸
- Saudi Arabia: 47% 🇸🇦
- Italy: 46.8% 🇮🇹
- New Zealand: 46.3% 🇳🇿
- Argentina: 45.8% 🇦🇷
(Source: worldpopulationreview.com)
As of 2023, the top 3 countries with the highest number of Gmail users are Indonesia (82.6%), India (82.4%) and Chile (67.3%). Whereas the lowest-ranked countries are Italy (46.8%), New Zealand (46.3%), and Argentina (45.8%).
Gmail Statistics by Region
(Source: worldpopulationreview.com)
Gmail Statistics by Country Traffic
(Source: similarweb.com)
Over the last 6 months of 2023, desktop traffic observed for the Gmail platform was highest from the United States of America resulting in 13.95%, followed by Russia (11.61%) and Spain (7.60%). The majority of the countries showed a negative percentage in the total number of visitors, while only 2 countries Russia and India have generated positive and increasing desktop traffic rates in 2023.
Gmail Statistics by Country Marketing Channel Distribution
(Source: similarweb.com)
According to Gmail Statistics, the platform generates 68.04% of direct traffic. Other traffic sources include Organic Search (31.09%), Referral (0.53%), Paid Search (0.01%), Social media (0.10%), Mail (0.22%) and Display (0.01%).
Gmail Statistics by Social Media Marketing Distribution
(Source: similarweb.com)
The majority of the referrals sent through social media networks belong to Instagram (30.48%), Facebook (24.42%) and YouTube (21.99%). Other networks contribute by Reddit (7.89%), VKontakte (4.72%), and others (10.50%).
| Email Client | Market Share |
|---|---|
| Apple Mail | 58.67% |
| Gmail | 27.96% |
| Outlook | 4.39% |
| Yahoo Mail | 2.85% |
| Samsung Mail | 0.16% |
| Thunderbird | 0.15% |
| Orange.fr | 0.07% |
| web.de | 0.06% |
(Source: demandsage.com)
As of 2022, in the United States of America, the top 3 email service providers were Apple Mail (58.67%), Gmail (27.96%), and Outlook (4.39%). The lowest number of users belong to Thunderbird, Orange.fr, and web.de resulting in 0.15%, 0.07%, and 0.06% respectively.
Conclusion
In today’s globalized world, to manage the presence on the internet and perform business activities such as attracting new customers and markets, Gmail-like platforms are proving the services offered by their tools. Gmail is a free-to-use emailing service and has a wider reach as compared to other email service providers. To perform Email Marketing and to grow your business, you must have your presence on the internet. Google has everything your business needs. These Gmail Statistics show the overall captured market and thus, how millions of businesses are able to grab the attention of the farthest residing consumers.
Sources
FAQ.
Gmail and its services are free to use, and there are no limitations on sending and receiving emails. Moreover, Gmail accounts offer users 15GB of storage with no hidden costs. However, if you want to add more space to your account storage you have to purchase a Google One membership if available in your country.
Once the email is sent, on the left bottom of the screen you will have the option to undo the action. There’s a time limit to unsend the emails, Gmail allows the unsend option only for a maximum of 30 seconds after which you can’t unsend the email. To choose the timing to unsend, go to Settings from the top right of the Gmail platform, then See all settings, next to “Undo Send” you can choose the period of cancellation. On selected click on Save Changes.
The maximum limit of attachments on Gmail is up to 25 MB. If your file is more than that, then Gmail will automatically add it as a Google Drive link instead of a file.
Gmail supports personalized email campaigns and messages with merge tags like @firstname and @lastname, newsletters, etc. These services are free to use and have a wider reach as compared to other email marketing platforms.
Gmail platform offers affordability, stability, security, wider reach, and control as well as offers. Moreover, Gmail is owned by Google and its services can support small and large-scale businesses.
Barry is a lover of everything technology. Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. When not evaluating apps or programs, he's busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one.
