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Ann All

Public relations, digital marketing, journalism, copywriting. I have done it all so I am able to communicate any information in a professional manner. Recent work includes creating compelling digital content, and applying SEO strategies to increase website performance. I am a skilled copy editor who can manage budgets and people.

CIOs, CMOs Can Bond over Big Data

Industry observers have long talked up the need for CIOs to cozy up to other members of the C-suite, including the CFO and the CEO. “Reincarnate” CIOs who possess this ability to interact with their business peers could eventually ascend…

SAP Jam Adds Business Context to Social Enterprise

Salesforce.com, Jive Software and other companies offering social software to enterprises are taking the wrong approach, said several SAP executives on a call introducing Jam, the German company’s own entry into the social enterprise market. Jonathan Becher, SAP’s chief marketing…

CRM Investment on Upswing

Though companies try to cut costs wherever they can in times of economic uncertainty, they prefer to maintain or even increase investments in customer-facing technologies that have the potential to drive top-line revenue. So  it’s no surprise that a Computer…

Microsoft Makes Marketing Automation Acquisition

If enterprise app popularity was judged by the number of big vendors buying small pureplays, marketing automation would certainly be sitting pretty. Earlier this year, both Oracle and Salesforce.com purchased providers of marketing platforms with a social slant. Now Microsoft…

Q&A: Making ERP Reporting More Useful

Enterprise Apps Today‘s Ann All discussed the importance of ERP reporting with Glenn Wirick, vice president of product development for InsightSoftware.com, which makes productivity tools for Oracle’s E-Business Suite and JD Edwards software. Wirick has worked with JD Edwards software…