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Ann All

Public relations, digital marketing, journalism, copywriting. I have done it all so I am able to communicate any information in a professional manner. Recent work includes creating compelling digital content, and applying SEO strategies to increase website performance. I am a skilled copy editor who can manage budgets and people.

CRM, CEM and the ROI of Customer Relationships

Executives like to see a clear return on investment from enterprise software. However, it can be a tricky proposition with any kind of social applications, including social CRM. Surveys administered late last year by Jive Software and the Association for…

Where Is Social CRM ROI?

CRM’s star is rising in the enterprise, as evidenced by a recent Gartner survey that found CRM moved up 10 spots on a list of CIOs’ technology priorities and a separate survey in which CEOs tapped CRM as the most…