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Ann All

Public relations, digital marketing, journalism, copywriting. I have done it all so I am able to communicate any information in a professional manner. Recent work includes creating compelling digital content, and applying SEO strategies to increase website performance. I am a skilled copy editor who can manage budgets and people.

6 Tips for Developing Secure Web Applications

Secure Web Applications

With cyber threats increasing over the past few years, web apps must possess the best security attributes. Developers are at the center of it all and need to find the right approaches, from coding safely to staying on top of…

Why Is Your SEO Not Working?

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a critical component of any digital marketing strategy. When done right, it can drive organic traffic to your website and help your business thrive online. However, many website owners and digital marketers often find themselves…

How HTML5 Games Work

HTML5 Games

Over the years, prominent online gaming platforms have boosted their production of HTML5 games. This largely has to do with HTML5 being remarkably compatible with browsers across an extensive range of devices, including tablets, smartphones, and even desktop computers. Furthermore,…

JIRA Service Desk Broadens Customer Support Horizons

Customer support can be a weak link of traditional CRM software, which often focuses more on sales than support. This presents a business opportunity for providers of IT help desk software. While such software typically focuses on better serving internal…

Marrying Email and CRM, Zoho Targets CRM Giants

Zoho, a provider of business apps including Zoho CRM, does not have to look far for a successful business model to emulate. Its ManageEngine division, which sells network and IT management software, grew its customer base from fewer than 5,000…

Startup Spotlight: Zarget’s Conversion Rate Optimization

Marketing, e-commerce and advanced analytics will be among the fastest-growing segments of enterprise software through 2019, Gartner predicted last summer. This forecast certainly isn’t hurting the business of startups like Zarget, a California-based company founded in early 2015 that recently…

Mobile Apps Can Transform Business Processes

By Robert Lacis, Apperian Mobile apps have taken the consumer world by storm, and businesses are rapidly following suit. The enterprise mobility market is expected to reach $500 billion by 2020, according to a study conducted by Enterprise Research Store.…

FinancialForce Adds Personalization to Finance Apps

“Personalization” is a big buzz word in enterprise software, especially in customer-facing marketing applications. FinancialForce, a cloud ERP provider on the Salesforce App Cloud, is bringing personalization to a somewhat unexpected corner of the enterprise: the finance function. The latest…

Data Quality Demands a Team Approach

With data becoming increasingly central to business strategies, data quality management has never been more important. So it is a little disheartening to see that just 40 percent of companies surveyed by 451 Research were very confident in their organization’s…

Salesforce Refreshes Sales, Service Clouds

Salesforce chairman and CEO Marc Benioff did not intend to add configure-price-quote (CPQ) software to Salesforce’s suite of offerings. But he changed his mind after attending a presentation in which Salesforce partner SteelBrick showcased its CPQ application built on Salesforce’s…

10 Mobile App Trends for 2016

More mobile apps are on the agenda for many enterprises in 2016. So Enterprise Apps Today asked mobility experts to share their predictions for top mobile app development trends. Hybrid HTML5 Gains Momentum While some developers will always prefer native…