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Ann All

Public relations, digital marketing, journalism, copywriting. I have done it all so I am able to communicate any information in a professional manner. Recent work includes creating compelling digital content, and applying SEO strategies to increase website performance. I am a skilled copy editor who can manage budgets and people.

FinancialForce Adds Personalization to Finance Apps

“Personalization” is a big buzz word in enterprise software, especially in customer-facing marketing applications. FinancialForce, a cloud ERP provider on the Salesforce App Cloud, is bringing personalization to a somewhat unexpected corner of the enterprise: the finance function. The latest…

Data Quality Demands a Team Approach

With data becoming increasingly central to business strategies, data quality management has never been more important. So it is a little disheartening to see that just 40 percent of companies surveyed by 451 Research were very confident in their organization’s…

Salesforce Refreshes Sales, Service Clouds

Salesforce chairman and CEO Marc Benioff did not intend to add configure-price-quote (CPQ) software to Salesforce’s suite of offerings. But he changed his mind after attending a presentation in which Salesforce partner SteelBrick showcased its CPQ application built on Salesforce’s…

10 Mobile App Trends for 2016

More mobile apps are on the agenda for many enterprises in 2016. So Enterprise Apps Today asked mobility experts to share their predictions for top mobile app development trends. Hybrid HTML5 Gains Momentum While some developers will always prefer native…