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Ann All

Public relations, digital marketing, journalism, copywriting. I have done it all so I am able to communicate any information in a professional manner. Recent work includes creating compelling digital content, and applying SEO strategies to increase website performance. I am a skilled copy editor who can manage budgets and people.

Company Rebrands to Reflect App Expansion

Open source ERP provider OpenERP, which announced a new name and a $10 million round of funding earlier this year, has released digital marketing software that enables small companies to better compete with larger competitors. The marketing apps are the…

CRM Is Getting More (Gasp) Usable

Stability, security, scalability: For years, these were the primary criteria companies used in selecting enterprise software. Usability, if considered at all, was given short shrift. That is beginning to change, however, with the dawning realization that users who do not…

Is Tibco for Sale?

Is Tibco for sale? The Wall Street Journal and Dow Jones both published reports that it is, which led to a 7.5 percent increase in its stock price yesterday. CNBC analyst Herb Greenberg believes HP and IBM are among the…

Genesys to Put IBM’s Watson to Work

Contact centers have long recorded customer telephone calls in an effort to improve agent performance and increase customer satisfaction. But this strategy has become less effective as a growing amount of information comes from emerging channels like Twitter and online…

Taking a PaaS on Mobile App Development

It’s no secret that applications are exploding in the enterprise, especially mobile apps. A recent Fiberlink survey revealed that 60 percent of mobile devices being managed by enterprises had 25-99 applications. In discussing the results of the survey with Enterprise…

IT Getting a Grip on Mobile Apps

Many folks believe the enterprise mobility trend has left IT organizations vainly struggling to contain rogue mobile devices packed full of malware, questionable content and who-knows-what-else. The reality is more mundane – and should comfort CIOs and other executives, said…

Fanhub’s CRM Inspired by Social Media

Florida-based Fanhub has rolled out a social CRM system that introduces follows, comments, @mentions and notifications into sales, support and case management, promising enhanced collaboration among coworkers. According to the company’s website, the software was designed by employees of parent…