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Ann All

Public relations, digital marketing, journalism, copywriting. I have done it all so I am able to communicate any information in a professional manner. Recent work includes creating compelling digital content, and applying SEO strategies to increase website performance. I am a skilled copy editor who can manage budgets and people.

5 Ways to Boost CRM Effectiveness

By Chanin Ballance, MobilePaks Sales teams in large organizations rely heavily on CRM to manage their prospect and customer activities. But can you increase the value of the CRM for your salespeople even more? To keep up with fast-paced changes…

Mobile Apps Shaping Customer Service

A growing number of companies are offering customer service capabilities via mobile apps, with vendors like Salesforce providing products to facilitate it, including features such as virtual chat assistants, video chat support and instant messaging. Making it easy to connect…

3 Ways to Control App Creep

By Mitch Frazier, TinderBox With employees of enterprise companies using an average of 397 cloud apps, according to a Netskope Cloud Report, the phenomenon of “app creep” is real. And it doesn’t show any signs of slowing. App creep strikes…

Bpm’online’s CRM Update Puts Process First

Buying enterprise software without also addressing underlying business processes tends to cause more problems than it solves. An issue in any software initiative, it can be especially problematic with CRM since customer-facing roles tend to lack the kind of well-defined…

Workday Intros Enterprise Planning App

Though finance departments have long used analytics to examine their balance sheets, finance professionals are increasingly interested in more sophisticated analytics. Workday hopes to capitalize on that interest with a new planning, budgeting and forecasting application called Workday Planning, which…

Salesforce Rolls out First Wave Analytics App

Most of us use embedded data analytics frequently as consumers. For instance, a travel search site like Kayak lets us search for flight information in one place instead of visiting multiple websites, using search parameters for items such as price,…

SugarCRM Launches App Store for Commercial CRM Users

Salesforce.com’s AppExchange, introduced in 2008, is the granddaddy of enterprise application stores, marketplaces where users can download a wide variety of business apps. According to the company, the AppExchange ecosystem has generated over $1 billion for Salesforce and developers who…

3 Keys to Data Modernization

By Rex Ahlstrom, BackOffice Associates The enterprise data journey is multi-faceted, requiring the marriage of systems integration, data migration, data quality, data governance and data archiving throughout the lifetime of your corporate data. Underpinning this process is the new concept…

Epicor Spinning off Retail Business

Big changes are under way at Epicor Software, a provider of ERP, CRM and other types of business software, which just announced plans to spin off its Retail Solutions business into a separate, privately-held company. Few details are available about…

GoldMine, AddonSoftware Partner to Integrate CRM, ERP

Integrating CRM with ERP can boost the performance of CRM functions like lead generation, quoting and customer support, as ERP offers real-time access to business data that affects customers. So it’s not surprising that many providers of ERP software, including…