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Ann All

Public relations, digital marketing, journalism, copywriting. I have done it all so I am able to communicate any information in a professional manner. Recent work includes creating compelling digital content, and applying SEO strategies to increase website performance. I am a skilled copy editor who can manage budgets and people.

CIOs, CMOs Can Bond over Big Data

Industry observers have long talked up the need for CIOs to cozy up to other members of the C-suite, including the CFO and the CEO. “Reincarnate” CIOs who possess this ability to interact with their business peers could eventually ascend…

SAP Jam Adds Business Context to Social Enterprise

Salesforce.com, Jive Software and other companies offering social software to enterprises are taking the wrong approach, said several SAP executives on a call introducing Jam, the German company’s own entry into the social enterprise market. Jonathan Becher, SAP’s chief marketing…

CRM Investment on Upswing

Though companies try to cut costs wherever they can in times of economic uncertainty, they prefer to maintain or even increase investments in customer-facing technologies that have the potential to drive top-line revenue. So  it’s no surprise that a Computer…

Microsoft Makes Marketing Automation Acquisition

If enterprise app popularity was judged by the number of big vendors buying small pureplays, marketing automation would certainly be sitting pretty. Earlier this year, both Oracle and Salesforce.com purchased providers of marketing platforms with a social slant. Now Microsoft…

Q&A: Making ERP Reporting More Useful

Enterprise Apps Today‘s Ann All discussed the importance of ERP reporting with Glenn Wirick, vice president of product development for InsightSoftware.com, which makes productivity tools for Oracle’s E-Business Suite and JD Edwards software. Wirick has worked with JD Edwards software…

Momentum Growing for Mobile Apps: Survey

With the considerable hype around mobile applications, it’s easy to believe that most companies already have multiple mobile apps or will soon.  Easy to believe, but wrong. According to a new survey by MGI Research, some 70 percent of respondents…

BPM Booms in Bad Economy

Business process management (BPM) is the rare enterprise application that may attract more investment during challenging economic times than in times of plenty. A recent Capgemini report found that 96 percent of those who had tried to measure a return…

Huddle Snags $24M, Aims at SharePoint

Alastair Mitchell, co-founder and CEO of Huddle, a provider of enterprise content management (ECM) software, pegs his company as a SharePoint killer. He engineered a stunt in October in which a Huddle marching band and cheerleaders crashed Microsoft’s SharePoint 2011…

Xactly Releases Sales Performance Apps for iPad

It’s no surprise that mobile CRM applications for sales people are in demand, given they spend so much time on the road, meeting with customers and visiting prospects. Xactly Corporation, a provider of on-demand sales compensation and sales performance management,…

CRM, CEM and the ROI of Customer Relationships

Executives like to see a clear return on investment from enterprise software. However, it can be a tricky proposition with any kind of social applications, including social CRM. Surveys administered late last year by Jive Software and the Association for…

Where Is Social CRM ROI?

CRM’s star is rising in the enterprise, as evidenced by a recent Gartner survey that found CRM moved up 10 spots on a list of CIOs’ technology priorities and a separate survey in which CEOs tapped CRM as the most…

SugarCRM Completes $33M Financing Round

SugarCRM has completed a $33 million equity and debt financing round, which was led by New Enterprise Associates (NEA) and included participation from new investors Silicon Valley Bank and Gold Hill Capital. All of SugarCRM’s current investors, including Draper Fisher…