Enterprise Apps Today focuses on the software applications that undergird enterprise organizations. It covers developments relating to topics such as enterprise resource planning (ERP), customer relationship management (CRM), business intelligence (BI) and others, as well as conducting regular product reviews…
Salesforce.com has expanded its software-as-a-service (SaaS) offerings to include social media marketing, following a $1 billion splurge on cloud social media specialists Buddy Media and Radian6 over the last 18 months. Was it money well spent? The company’s Marketing Cloud,…
OneDesk touts itself as social software designed to connect employees, partners and customers. In essence, it is a suite of applications designed to help businesses perform project management with an emphasis on collaboration and social media monitoring. The unified product…
The primary use of the CRM module revolves around managing contacts as part of a cohesive strategy to prevent team members from wasting time (and annoying clients) with duplicate calls or email messages. To facilitate this, team members can create…
With many CRM systems, users find information difficult to extract and cumbersome to key in, and worse, the information doesn’t actually serve to help handle relationships. Contactually is a Web-based tool that attempts to address this perennial problem. To this…
The Webtrends Advanced Analytics module, a digital marketing solution that gathers and analyzes data from sources including tags, feeds, APIs and public data, has achieved SAP-certified integration with SAP’s Web Channel Experience Management 2.0 application. According to Webtrends, its software…
Finally, users can also make use of Xobni Cloud to synchronize their contact data with the free smartphone clients, currently available for the BlackBerry, iOS and Android platforms. Since contacts are automatically updated across all devices when using the Xobni…
The latest release of Zoho’s flagship Customer Resource Management (CRM) product shows the impact of social networks on managing and tracking customers. It also demonstrates the importance of tight integration with other applications. Zoho made it a design focus to…
Salesforce.com (NYSE: CRM) is acquiring Model Metrics, a mobile and social cloud consulting services company. The cloud CRM leader is positioning the acquisition as part of its vision for the “social enterprise.” “The addition of Model Metrics’ mobile and social…
SAP (NYSE: SAP) today unveiled a range of new solutions spanning business intelligence, in-memory analytics, data warehousing and mobile apps. The announcements, made at Sapphire Now and SAP TechEd in Madrid, highlight SAP’s shift away from its core ERP market…