CRM Software: Good, but Not Enough
Here’s a frightening fact: More than 400 of the companies that were in the Fortune 500 in 1955 are no longer around today. To put it another way, only 65 of that elite 500 were able to adapt quickly enough…
Category Marketing
Kahuna Blends Analytics, Marketing Automation to Boost Mobile Usage
Marketing software is experiencing a big increase in popularity, with giants like Oracle, IBM and Salesforce.com acquiring companies to enhance their marketing offerings and startups like Brandcast earning venture capital. What has been missing in the marketing space, said Adam…
Mobile CRM’s Momentum Shows No Signs of Slowing
Of all the enterprise apps it makes sense to mobilize, CRM is at the top of the list. Both sales people and their customers are spending more and more time on the go and performing a growing number of tasks…
Can Big Data Breach IT and Marketing Divide?
Earlier this year Gartner analyst Laura McLellan sent some shockwaves through the C-suite with her prediction that chief marketing officers will spend more on IT than chief information officers by 2017. Yet it isn’t that surprising, given recent software spending…
5 Mobile Apps for Sales Pros
It seems that mobile apps are destined to soon become the norm rather than the exception. That is especially true for applications used by sales people, as they spend so much of their time on the road. Let’s take a…
IT’s Role in Big Data Marketing
Marketing has long prided itself on its ability to produce creative advertising campaigns that win over large groups of customers. In recent years, however, the focus has turned to presenting smaller groups of consumers with more targeted offers based on…
More Marketing Management: Decision Software’s MarketWide 4.0
Decision Software, a Landover, Md.-based provider of marketing software, today unveiled a number of enhancements that the company is baking into its MarketWide 4.0 offering. The company’s Big Data-driven campaign management and marketing analytics platform boasts additional functionality and several…
IBM Targets Social, Mobile Consumers with Digital Experience Push
IBM is blending analytics, social media, mobile development and marketing management software to enable businesses to better engage with customers, employees, partners and other stakeholders. The IT systems and services titan took the wraps off its new Digital Experience software…
Converge Enterprise Preps MobileCRM Edition
San Francisco, Calif.-based Converge Enterprise, a provider of cloud-based customer relationship management (CRM) software for small and midsized businesses (SMBs), announced today that it is targeting the booming enterprise mobile device market with its upcoming mobileCRM offering. The software-as-a-service (SaaS) company…
BloomReach Mobile Brings Big Data to Mobile Marketing
BloomReach is setting out to satisfy the growing demand for mobile marketing software. The Mountain View, Calif.-based provider of marketing applications today announced BloomReach Mobile, a product that leverages the company’s Big Data-driven Web Relevance Engine technology to help marketers engage…