A recent joint announcement by Microsoft and Salesforce on their new partnership sent ripples across the IT and business worlds. With the ink hardly dry on a previous partnership announcement by Microsoft and SAP, it seemed a bit puzzling. So…
While most organizations are eager to get Big Data projects off the ground, early adopters are running into hurdles. According to the QuinStreet Enterprise 2014 Big Data Outlook, more than half of early Big Data adopters cited challenges with existing…
A stint as an analyst at a venture capital firm showed Robert Moore he didn’t want a career in finance. Instead, he wanted to build his own company. And his work at Insight Venture Partners convinced him and co-worker Jake…
HP Autonomy has launched HP Optimost VisualTest, a self-service A/B/n testing offering that helps marketers determine the most effective combinations of digital content by market and customer segment, resulting in greater engagement, conversions and revenue. The software-as-a-service (SaaS) offering includes…
Adobe has long been a fixture in marketing departments, thanks to its popular Photoshop photo-editing software and its Portable Document format (PDF), which many enterprises use for whitepapers, press releases and the like. But while it’s long been a favorite…
Big Data isn’t just a buzzword, it’s a transformative technology trend that can have real impact, according to the new report. The study, which surveyed 540 decision-makers involved in Big Data purchases, found some surprising trends. Across all company sizes,…
IntelliResponse, a provider of enterprise virtual agent technology, has launched OFFERS, software that presents real-time, customized promotions to customers during a customer service interaction. After a customer asks a question online and receives an answer from a virtual agent, OFFERS delivers…
Cloud marketing is one of the hottest software categories around right now, as evidenced by Oracle’s string of cloud marketing acquisitions and Salesforce’s push for its Salesforce1 platform, not to mention Adobe’s ambitious theme of “reinventing marketing.” So it’s no…
C9, a provider of predictive sales and marketing applications, has unrolled LeadMap for Marketo, an app that gives marketing and sales organizations an end-to-end view of sales pipelines. By merging Marketo and SalesForce.com data to create a unified view of…
LiveHive Inc., a startup that provides software for sales professionals, today launched Insights 2.0, a product that provides detailed, real-time information on which communications are being well received by prospects. The update to LiveHive’s CRM analytics platform marks the debut of three…