E-Mail Marketing Grows into Prominent CRM Role
by eCRMGuide.com Staff Aberdeen Group released a new report entitled, “E-Mail Marketing: Relevancy, Retention, and ROI (return on…
Marketing
How to Convert More of Your Prospects into Customers
An obvious way to increase sales is to attract more prospects to your business. But it’s easier and…
Netcentives Deals With AOL, PlanetU
Netcentives (Nasdaq: NCNT) went on a signing frenzy Wednesday. The personalized email, rewards and recognition services firm says…
AOL Promoting American Airlines Incentives
AOL Time Warner is throwing marketing muscle behind its partnership with American Airlines, launching a new promotion on…
Orbitz Finds a Madding Crowd
After three months in beta, new travel site Orbitz went live this week, only to run head-on into…
Participation Has Rewards
Research and advisory firm Best Practices, LLC is offering free white papers from its CRM research for prospective…
Online edu-Incentives
According to Eduventures.com, offering free Web-based education can drive online sales –they maintain that education is never out…
Points for Loyalty
The Web has spawned dozens of rewards and incentives programs that e-commerce merchants can use to inspire loyalty…
The Past is Prologue for Bear Marketers
By Gerry Singson Myth: The Internet created a New Economy where the old rules of marketing no longer…
Valuable Consumers Demand Personalization
Frequent online purchasers are more likely to spend more money at Web sites that offer personalization, according to…
IT Customer Loyalty, Satisfaction Increasing
Customer loyalty and satisfaction continue to rise in the information technology (IT) market, according to a survey from…
Bluefly Customer Acquisition Costs Hit All-Time Low
Discount apparel Web retailer Bluefly Inc., the poster child for e-commerce firms with astronomical burn rates, said its…
Know Your Customers
So, you think you know your e-company’s demographic group pretty well? Got it narrowed down to males and…
Netcentives is Petco’s Best Friend
San Francisco-based Netcentives(TM) Inc., provider of loyalty solutions, has agreed to create a customized e-mail marketing program for…
Nominations Announced for the First AIM/Unica Personalization Excellence Awards
NEW YORK, NY–Association for Interactive Media (AIM) and Unica Corporation have announced nominations for the first AIM/Unica Personalization…
What is Best for Your Customers?
By Victoria Rose Customer service needs to be a priority for your company, regardless of what business you…
Study: Consumers Saying ‘No Thanks’ To Relationships With Brands
NEW YORK–Despite marketers’ enthusiasm for 1-to-1 and “customer relationship” marketing, a new study from Impiric, an integrated marketing…
The New Pastime Of Promotion Surfing
According to a recent survey measuring the effectiveness and popularity of online marketing tactics, 62 percent of respondents…
Educate Your Customers
Turning your customers into repeat buyers is no easy feat. Customer loyalty means more repeat business and less…
Altitude Software, ClearCube Technology In Co-Marketing & Deployment Agreement
MILPITAS, CA–Altitude Software, Inc., a global provider of solutions for Unified Customer Interaction (uCI), has announced a co-marketing…
SSPA Creates Online Market Research Center
SAN DIEGO–The Software Support Professionals Association has announced the launch of the online Market Research Center in a…
Applied Predictive Technologies Launches Adaptive Marketing Suite
ARLINGTON, VA–Applied Predictive Technologies (APT), a provider of adaptive Customer Relationship Management (CRM) marketing optimization software platforms for…