Netcentives is Petco’s Best Friend
Updated · Apr 16, 2001
San Francisco-based Netcentives(TM) Inc., provider of loyalty solutions, has agreed to create a customized e-mail marketing program for Petco, the specialty retailer of premium pet food, supplies and services.
Netcentives’ technology and strategies allow companies to deliver relevant communications to target markets. In this strategic partnership Netcentives will design and implement an e-mail marketing campaign that focuses on each phase of the customer relationship process: attention, permission, involvement and loyalty. As a result, millions of personalized e-mails will be delivered monthly to Petco’s online and offline customers
Petco’s network currently consists of 530 stores and eight product distribution centers. They acquired the assets of petopia.com, its online e-commerce partner, in December 2000.
Robyn Greenspan, an independent researcher and speaker, is interested in innovation, market trends and information technology. She was a participant in the AI Summit and also took part in the IEEE International Conference on Edge Computing, International SOA Symposium series and the International Cloud Symposium series. She graduated from Temple University. She was previously the communications and research manager for the AMS, an internationally recognized professional association that advances knowledge in the IT and business management areas.