Borrow Bucks, Get Some Miles
Updated · Apr 02, 2002
Online loan operation LendingTree Inc. struck a mileage incentive marketing
deal with four of the nation’s top airlines that lets customers get frequent
flyer miles for home mortgage, home equity or auto loans.
The Charlotte, N.C.-based company
said it has signed
Delta Air Lines, US Airways, Northwest Airlines and Continental Airlines.
To participate, consumers access a co-branded
LendingTree Web site, powered by LendingTree’s Lend-X technology. For
every $10,000 transacted for a mortgage, home equity, or auto loan, the
consumer can earn 1,250 miles in a participating airline’s frequent flyer
program, and for every $10,000 in a home’s sale and/or purchase amount the
consumer can earn 3,000 miles in most states.
For example, if a consumer sells, buys, and finances a $200,000 home, the
completed process results in 145,000 airline miles that the consumer will
receive upon closing these transactions.
Founded in 1996, LendingTree operates a market that is
made up of more than 140 banks, lenders, and brokers.
Beth Cox has been a well-known keynote speaker and author as well as a business and technology advisor. She helps companies improve their business performance, better utilize data, and understands the implications of new technologies, such as (AI)artificial intelligence, big data, blockchains and the Internet of Things.