By Aaron Rudger, Keynote Organizations large and small across industries are embracing the digital age. Increasingly, these businesses are beginning to understand the role of customer experience in digital success. As a recent survey conducted by Forrester discovered, organizations now…
You need Big Data to generate big insights – or so a growing number of folks seem to believe. To capitalize on this, Salesforce.com today announced integrations with several of the leading Big Data platforms for its Analytics Cloud, which…
While retailers are investing in technology designed to facilitate omni-channel marketing strategies, many are struggling to deliver on them, due largely to the fact that customer data is contained in multiple silos throughout an organization. Splice Machine, provider of a…
Productivity can take a hit when users switch from one application to another multiple times a day. It’s an especially big problem in marketing, thanks to the plethora of tools in use at many organizations. According to a recent survey…
While human capital management (HCM) is far from the hottest area of the enterprise applications market, it is gaining ground. HCM is perhaps best defined as an umbrella term that is gradually replacing what used to be separate best-of-breed systems…
As Enterprise Apps Today reported a few months ago, companies are finding new uses for their service management software. Traditionally under the purview of the IT organization, it is now being used by business functions throughout the enterprise such as…
By Sean Allen, OutSystems The pressure is mounting. Business managers want mobile apps to drive revenue. Marketing wants mobile apps to improve customer loyalty. Internal users want to access their work apps from their mobile devices. Customers want mobile apps…
Like Salesforce and Oracle before it, Teradata is building a suite of cloud-based marketing software through a series of acquisitions, the latest one announced yesterday. Teradata in December purchased Israel’s Appoxee, its third marketing-related acquisition of 2014. Earlier in the…
Marketing has been called more of an art than a science. Yet in today’s financial services environment, the science of analytics is critical in making marketing a profit center, said a presenter at the recent Bank Administration Institute Retail Delivery…
“You don’t need a lot of data to make decisions, just the right data,” Greg Przyklenk, senior manager, digital insights, for TDBank Group, told the crowd at the recent ClickZ Live Chicago event. TDBank Group, the second largest financial institution…