Salesforce Gets Social and Mobile
At its Dreamforce conference in San Francisco today, Salesforce.com (NYSE: CRM) unveiled a number new products and features,…
Marketing
Few Companies Have Social CRM Strategy: Gartner
Few companies have a social CRM strategy or established metrics to measure its effect on hard business results.…
A Dozen Simple Ways to Improve Customer Relations
Research shows that it is less expensive and more profitable for businesses to retain existing customers than to…
Small Business CRM Buying Guide
Our first two CRM buying guides covered the enterprise CRM and midrange CRM markets. This article will focus…
Avaya Integrates Social Media with Sales and Customer Support
Avaya has announced Avaya Social Media Manager to inject social media in customer service agents’ desktops. Avaya’s Social…
Midmarket CRM Buying Guide
Our Enterprise CRM Buyer’s Guide covered Oracle, SAP, Salesforce.com, SAP, Microsoft, RightNow, Pegasystems and Sword Ciboodle. While many…
Twitter Acquires Social Media Analytics Company
Twitter has acquired social media analytics company BackType to help business users mine social media data for business…
AuraPortal Adds BPM to Marketing, CRM
Enhancing functionality of its business process management (BPM) suite, AuraPortal has announced a new Marketing Campaigns (MC) module…
IBM Strengthens Online Marketing with Coremetrics Analytics Software
IBM (NYSE: IBM) has launched new cloud-based analytics software, Coremetrics Lifecycle, that Big Blue says will help boost…
Epsilon Bolsters Its Marketing Business with Aspen Acquisition
Alliance Data Systems Corporation (NYSE: ADS) has announced that its Epsilon Business unit has agreed to acquire Aspen…
Salesforce.com Looks to Create New Marketing Cloud
Salesforce.com’s (NYSE: CRM) acquisition of Web monitoring firm Radian6 looks to be the foundation of a marketing cloud.…
The Value of Personalization in Enterprise Marketing
Organizations and marketers have always attempted to collect information about consumers, but the emergence of social media have…
SalesFUSION to Demo Marketing Automation for Dynamics 2011
SalesFUSION will be featuring its enhanced SalesFUSION 360 version 6.0 platform and integration with CRM 2011 at Microsoft’s…
Social Business Intelligence – What Is It, and Do You Need It?
Social business intelligence is a convergence of several trends: It’s business intelligence plus knowledge management, plus social networking…
Cisco WebEx Improves Email Marketing Programs
Email marketing and social media solution provider, StrongMail, has said that Cisco’s (NASDAQ: CSCO) WebEx division has significantly…
‘Smarter Commerce’ to Aid IBM Customers
In less than 20 years, the Web has changed many industries from top to bottom, hardly any as…
Six Ways Business Intelligence Software Can Help Your Business
In an effort to pin down specific ways business intelligence software can help businesses work smarter, we recently…
Marketing Automation Heats Up
While TV transformed the art of marketing, bringing endless products and services into people’s living rooms, the internet…
SAS Acquires Assetlink
Business analytics software provider, SAS, is acquiring Assetlink, a marketing resource management (MRM) company. As mentioned in the…
Constant Contact Combines Marketing, Social CRM with Bantam Live Acquisition
Email and online marketing firm Constant Contact (NASDAQ: CTCT) is adding social CRM to its product lineup with…
Ten Things You Can Learn from Your CRM System
Customer relationship management (CRM) vendors often claim that their software can do practically anything, from revealing which leads…
Yahoo Labs to Improve Target Advertising
According to this news report on PC World, Yahoo (NASDAQ: YHOO) Labs has formed a team to improve…
SalesFUSION Releases Marketing Program for Salesforce.com Users
SalesFUSION, the maker of SalesFUSION 360 has recently released the MarketingUnlimited program for Salesforce.com (NYSE: CRM) users. As…
Salesforce, Teradata Acquire Cloud Computing Firms
Teradata (NYSE: TDC) and Salesforce.com (NYSE: CRM) are doing a little last-minute Christmas shopping, as the data warehousing…
The Definitive Guide to Lead Scoring
The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today’s marketing thought leaders and basic and…
TreeHouse Marketing Accelerates Sales Pipeline
TreeHouse Interactive has announced an advanced feature set for Marketing View, its demand generation and marketing automation software.…
The Truth About Sales Leads
The business purpose of a customer relationship management (CRM) system is to capture new customers faster, grow them…
Gravity Announces Ambitious Advertising Concepts
Start-up Gravity has announced new and ambitious advertising concepts at this week’s Web 2.0 Summit. According to this…
Tips For Sending CRM-Focused Customer Email
There is no doubt that customer relationship management (CRM) and business intelligence (BI) is creeping into email marketing.…
The 10 Most Important CRM Reports
Businesses use customer relationship management (CRM) systems to get a better understanding of who their customers are, what…
Online Advertising Must Change, Says Former Yahoo Exec
ALEXANDRIA, Va. — The internet makes it easier to target consumers, but the ads served to online users…
Marketing Automation Software a Hot CRM Industry Segment
Marketing automation software is arguably the hottest segment of the CRM industry. According to this report on SoftwareAdvice.com,…
CRM Review: VegaPort Free CRM and Email Marketing Software
The problem with “free” is that there is usually a catch somewhere. In the case of Pravega’s free…
Sears Boosts Its Campaign Process with Unica CRM
According Sears Holdings, a new CRM system has improved its campaign execution from two and one-half months to…
Using Email to Build Customer Relationships
Marketers know the value in email marketing to boost revenues, but according to this report on Media Post,…
Data Mining: Finding a PR Goldmine in Statistics
New York City-based dating site, OkCupid, says it regularly mines the company’s database of customer profiles and surveys…
Little Things Reward Customer Relationships
To foster long-term loyalty, this CRM Buyer article suggests that a company needs to realize that giving up…
CRM Buyer’s Guide: Which Enterprise CRM Tool Is Right for You?
When it comes to customer relationship management (CRM) software and services, there are a lot of choices out…
Eloqua Discover for Salesforce.com Now Available
Marketing automation solution provider, Eloqua, has announced that Eloqua Discover for Salesforce.com (NYSE:CRM) is now available on AppExchange…
Ten Tips for Getting the Most Out of Your CRM System
Last month, we asked leading customer relationship management (CRM) software vendors NetSuite, Salesforce.com and SugarCRM for 10 of…
InsideView Named Innovative Software Company to Watch
InsideView, a provider of sales and marketing intelligence, has been recently named to leading IT market research and…
Email Marketers Hindered by Lack of Business Intelligence
According to recent research quoted in this Equi Media report, email marketers need to invest in better analysis…
Yield Announces Search Marketing Integration With Salesforce.com
Yield Software has announced that it has completed the integration of Yield Web Marketing Suite with Salesforce.com (CRM).…
Marketing Automation Software Must Focus on the Customer
At its heart, marketing automation uses software to automate marketing processes like customer segmentation, customer data integration (CDI),…
FTC Puts Focus on Online Ads, Privacy Issues
A senior official at the Federal Trade Commission has hinted that the agency is planning to prod online…
Tips to Partner Sales and Web Strategies
Often, sales methodologies launch without a thought toward digital strategy, and digital strategies launch without alignment to how…
IBM to Acquire Unica Marketing Software Solutions
IBM (NYSE: IBM) and Unica Corporation announced the companies have entered into a definitive agreement for IBM to…
Use Business Intelligence to Find Website Visitor Intent
Marketing Automation can help businesses utilize business intelligence and data mining to discover the intent of a website…
SalesNexus Announces CRM and Email Marketing Release Dates
SalesNexus has said it plans to release an easy to learn and navigate user interface and full featured…
Marketo Launches Chatter for Sales Insight
Marketo has announced the launch of Chatter for Sales Insight on salesforce.com's ChatterExchange, According to this PR Web…