CRM Integration More Important than a Pretty Interface
I recently wrote about a growing emphasis on usability in CRM applications, especially mobile apps. Vendors are focusing…
Marketing
Digital Marketers Focus on Integration: Teradata Survey
In enterprise technology, as in consumer technology, it’s tempting to buy first and sort out all the details…
Teradata Addresses Marketing Analytics Shortage
Big Data is the new Big Man on Campus. As the New York Times reports, schools offering data…
Our Relationship with Mobile Apps: It’s Complicated
By Rob Hammond, Syniverse Now that we are in the second half of 2014, I’ve been reflecting on…
4 Apps that Make it Easier to Use PowerPoint
The PowerPoint presentation is a fixture of corporate life. So it’s no surprise that third-party vendors create products…
Mobile Marketing ROI: 3 Metrics that Matter and 3 that Don’t
By Adam Marchick, CEO, Kahuna Push notifications today are like Hotmail in 1999. Mobile marketers and developers know…
How to Move Marketing Automation Beyond Email
By Natalia Dykyj, Vocus Marketing automation holds the promise to solve a lot of the pain that marketers…
7 Apps for Simplifying Project Management
Every project needs to have someone in charge in order to succeed. The larger the project and the…
Implementing iBeacons? Watch Out for 5 ‘Gotchas’
By Glenn Gruber, Propelics We recently heard the news about Virgin Atlantic piloting Apple’s iBeacon location-aware technology. Mobile…
Badgeville Targets Online Communities with Gamification Software
Nearly a year after launching a “behavior lab” aimed at helping it better address the needs of enterprises,…
Enterprise Social Adoption Is Growing
Adoption of business technology is often slower than expected. That’s been the case for enterprise social networking, which…
Analyzing Microsoft-Salesforce Match-up
A recent joint announcement by Microsoft and Salesforce on their new partnership sent ripples across the IT and…
IBM Offers Cloud Analytics as a Service
While most organizations are eager to get Big Data projects off the ground, early adopters are running into…
Startup Spotlight: RJMetrics Offers Analytics for Everyone
A stint as an analyst at a venture capital firm showed Robert Moore he didn’t want a career…
HP Woos Digital Marketers with Testing Solution
HP Autonomy has launched HP Optimost VisualTest, a self-service A/B/n testing offering that helps marketers determine the most…
Adobe’s Marketing Cloud Gets New Predictive Analytics Features
Adobe has long been a fixture in marketing departments, thanks to its popular Photoshop photo-editing software and its…
Big Data a Big Priority for Most Organizations
Big Data isn’t just a buzzword, it’s a transformative technology trend that can have real impact, according to…
IntelliResponse Adds Targeted Marketing to Virtual Agent Technology
IntelliResponse, a provider of enterprise virtual agent technology, has launched OFFERS, software that presents real-time, customized promotions to customers…
With Silverpop Buy, IBM Is Cloud Marketing Contender
Cloud marketing is one of the hottest software categories around right now, as evidenced by Oracle’s string of…
C9 App Unifies Salesforce.com, Marketo Sales Data
C9, a provider of predictive sales and marketing applications, has unrolled LeadMap for Marketo, an app that gives…
LiveHive Updates Sales Software with Prospect Ranking Feature
LiveHive Inc., a startup that provides software for sales professionals, today launched Insights 2.0, a product that provides…
IBM’s Watson Will Change Your Data Analytics – but How?
IBM’s Watson software offers a new and distinctly different approach to analyzing data. It differs from more traditional…
Nimble Adds Smart Summary to CRM
Social CRM provider Nimble has added a new Smart Summary feature to its CRM platform and associated apps.…
Startup Spotlight: Mobile Marketer Kahuna
Adam Marchick, CEO of mobile marketing automation provider Kahuna, says companies are failing miserably at their goal to…
AdStage Raises $1M, Rolls out Advertising Platform Apps and API
AdStage, provider of a self-service advertising platform that it bills as a single place to build, manage and…
Geographic Information Systems: Mapping out Enterprise Impact
The field of geographic information systems (GIS) is impacting the enterprise applications space like never before. Known best…
Sailthru Launches Advanced Analytics Platform
Sailthru, a provider of Big Data-driven automated marketing software that recently raised $20 million in funding, has introduced…
ClickTale Heatmaps Feature Boosts Web Analysis Capabilities
Web analytics provider ClickTale has added a new feature called Side-by-Side Heatmaps to its software. The feature allows…
Brainshark Intros Sales and Marketing Solutions, Analytics Dashboard
Brainshark, a provider of cloud-based software used for business presentations, has released several packaged applications designed to make…
Talygen CRM Software Gets Bulk Mail Tool
Talygen, a provider of business software including software-as-a-service (SaaS) applications for project management and CRM, has introduced a…
10 Hot CRM Startups
CRM software has been around for years, but thanks to the cloud and the prevalence of smartphones, the…
7 CRM Trends for 2014
Mobile CRM, which has been gaining momentum for quite some time, is a trend that will only get…
Sailthru Raises $20M to Grow Personalized Marketing Platform
Sailthru, a provider of automated marketing solutions, has raised $20 million in a Series C financing round led…
3 Tips for Better Customer Relationships in 2014
By Anthony Wilkey More and more, customers expect more personalized, real-time interactions across email, mobile, social, Web and…
Marketing Execs Struggle to Fulfill Big Data Potential
While Big Data technologies present some exciting new opportunities for marketers, few marketers appear to be realizing Big…
Big Data: What Will You Do for an Encore?
There has been a lot of focus on the first big value-add insight one gets from Big Data…
Review: ExactView Performance Marketing Platform
Performance marketing, the process by which an advertiser only pays for ads that bring results, is all the…
Customer Engagement Growing Focus for Salesforce Users
Salesforce.com has been spending big on cloud marketing technology over the past few years. It spent $2.5 billion…
Adobe Adds Mobile App Focus to Marketing Cloud
Mobile apps are keeping users glued to their smartphones and tablets. Adobe noticed and has added new services…
Can CRM Software Prevent Mobile Spam?
In an age when consumers and business users are bombarded each day with email, Web banner ads and…
Teradata Enhances Its Cloud Marketing Lineup
As Enterprise Apps Today reported a few months ago, there has been a surge of interest in marketing…
CRM Software: Good, but Not Enough
Here’s a frightening fact: More than 400 of the companies that were in the Fortune 500 in 1955…
Kahuna Blends Analytics, Marketing Automation to Boost Mobile Usage
Marketing software is experiencing a big increase in popularity, with giants like Oracle, IBM and Salesforce.com acquiring companies…
Mobile CRM’s Momentum Shows No Signs of Slowing
Of all the enterprise apps it makes sense to mobilize, CRM is at the top of the list.…
Can Big Data Breach IT and Marketing Divide?
Earlier this year Gartner analyst Laura McLellan sent some shockwaves through the C-suite with her prediction that chief…
5 Mobile Apps for Sales Pros
It seems that mobile apps are destined to soon become the norm rather than the exception. That is…
IT’s Role in Big Data Marketing
Marketing has long prided itself on its ability to produce creative advertising campaigns that win over large groups…
More Marketing Management: Decision Software’s MarketWide 4.0
Decision Software, a Landover, Md.-based provider of marketing software, today unveiled a number of enhancements that the company…
IBM Targets Social, Mobile Consumers with Digital Experience Push
IBM is blending analytics, social media, mobile development and marketing management software to enable businesses to better engage…
Converge Enterprise Preps MobileCRM Edition
San Francisco, Calif.-based Converge Enterprise, a provider of cloud-based customer relationship management (CRM) software for small and midsized businesses…