While many vendors sell analytics software, not all of them provide predictive analytics, a far more specialized field. Unlike more traditional analytics, predictive analytics typically involves sophisticated techniques such as predictive modeling, data mining, machine learning and statistical algorithms. The…
Companies have talked about personalized marketing for years, most recently as a central facet to their digital transformation efforts. Yet little progress has been made toward real personalization, said Karl Wirth, founder and CEO of startup Evergage, which sells software…
While predictive analytics used to be the sole purview of data scientists and a few highly skilled analysts, it is gradually becoming more accessible to mainstream users. Vendors are finding ways to instantly expose insights into software applications and business…
You know marketing automation is a hot area of enterprise software and you are familiar with the leading market automation companies. But how do you select the right marketing automation software for your business? And how do you increase its…
Marketing automation is a fast-growing area of enterprise software, and it’s no wonder, with its ability to unify sales and marketing teams and help them provide superior service to prospects and customers. According to consulting firm Raab Associates, revenues for…
In order to leverage cloud computing, mobile technology, social media, Big Data analytics and other emerging technologies, many companies are involved in sweeping “digital transformation” initiatives. Given the importance of such initiatives, organizations need strong leaders to make them work.…
Marketing automation software is all about automating the customer interaction process from campaign formation through lead generation, all the way to initial sale and repeat business. It can take the time out of tedious tasks and greatly increase efficiency. It…
Vertical CRM is a hot trend, as Enterprise Apps Today recently reported. Given the close relationship between CRM and marketing automation, it’s no surprise that providers of marketing automation software are also introducing industry-specific solutions. Act-On, for example, this week…
Beacons have been in general use for about two years, with retailers using them in everything from vending machines to mannequins in an attempt to move customers along the sales-to-purchase path. The devices are a critical element of location-based marketing…
By Heine Krog Iversen, TimeXtender Business intelligence can deliver great value because it allows people to get reliable feedback on complex action patterns. These actions can happen on an individual level or across departments, roles and teams. When properly used,…