On the Web there’s a bit of conventional wisdom that states the most important thing is that customers can find you. Isn’t that what marketing is about? Helping your customers find you? I take issue with that idea. Physical stores…
Despite their growing use of e-mail marketing, large businesses are facing serious problems that stand to drastically undermine the industry’s long-term effectiveness, according to a new study conducted by IMT Strategies and sponsored by the Direct Marketing Association and the…
by Daniel Muggeo To the consumer, technology represents another opportunity for aggressive marketers to invade their privacy. Those dinnertime phone calls from rude insurance people immediately come to mind. But to the company marketing products and services, technology is providing…
Cathay Pacific Airways will give away thousands of Compaq iPAQ Pocket PCs to its premium air passengers who buy round-trip business or first-class tickets for travel from designated cities to Hong Kong. Cathay Pacific is hoping that the success of…
Jackpot.com, which manages three consumer destination websites (Jackpot.com, JackpotSports.com, and BigPrizes.com) is going through an identity crisis. The Pasadena, Calif.-based company Thursday says it is changing its corporate name to The Vendare Group (pronounced Ven DAR ee) to better reflect…
Web audience measurement firm comScore Networks, Inc., has closed a $15 million Series C round of financing led by Adams Street Partners, a recently formed private equity firm in Chicago that was formerly Brinson Partners’ Private Equity Group and which…
Software firm NeoPlanet — best known for its alternative Web browser — this week unveiled a new suite of marketing products and a deal with PC maker Compaq (NYSE:CPQ) to roll out some of those offerings. The Tempe, Az.-based company’s…
In a deal that adds another big-name client to its roster, New York-based online direct marketer Bigfoot Interactive said it would power e-mail campaigns for Clear Channel Radio/New York. The radio group, a division of Clear Channel Communications, Inc. (NYSE:CCU)…
By Dr. Robert Passikoff, President of Brand Keys We’ve often said that brand marketing and popular culture have a lot in common. Both have — or should have — their roots in, and be designed to connect with, people’s lives…
Despite a rosy outlook complete with new deals with AOL and