Frequent online purchasers are more likely to spend more money at Web sites that offer personalization, according to survey conducted by Cyber Dialogue and sponsored by the Personalization Consortium. More than half (56 percent) of the respondents said they are…
Customer loyalty and satisfaction continue to rise in the information technology (IT) market, according to a survey from NFO Prognostics, which explored the professional services, software, computer and networking IT sectors. According to the survey, "Customer Satisfaction in the IT…
Discount apparel Web retailer Bluefly Inc., the poster child for e-commerce firms with astronomical burn rates, said its customer acquisition costs this year dipped to $41, the lowest in its three-year history. In the first quarter this year, the New…
So, you think you know your e-company’s demographic group pretty well? Got it narrowed down to males and females between the ages of 18 and 65, all of whom enjoy online shopping? Well, that’s not going to be very helpful…
San Francisco-based Netcentives(TM) Inc., provider of loyalty solutions, has agreed to create a customized e-mail marketing program for Petco, the specialty retailer of premium pet food, supplies and services. Netcentives’ technology and strategies allow companies to deliver relevant communications to…
NEW YORK, NY–Association for Interactive Media (AIM) and Unica Corporation have announced nominations for the first AIM/Unica Personalization Excellence Awards. The award highlights the importance of successfully balancing personalization with consumer privacy protection in order to foster customer loyalty and…
By Victoria Rose Customer service needs to be a priority for your company, regardless of what business you are in. With the online market as competitive as it is today, you need an edge to rise above your competition. Your…
NEW YORK–Despite marketers’ enthusiasm for 1-to-1 and “customer relationship” marketing, a new study from Impiric, an integrated marketing solutions company, reveals that many consumers don’t feel the same way. Findings in the “Brand Partnership: What Consumers Want From 1-to-1 Marketing”…
According to a recent survey measuring the effectiveness and popularity of online marketing tactics, 62 percent of respondents reported they access the Internet specifically to look for special offers or promotions. As part of the survey, co-sponsored by StartSampling, Inc.…
Turning your customers into repeat buyers is no easy feat. Customer loyalty means more repeat business and less money spent on obtaining new customers. One way to keep your customers coming back for more is by making them smarter shoppers.…