Adobe announced a massive $4.75 billion dollar deal to acquire privately held marketing cloud platform Marketo on Sept. 20. The deal will bring new capabilities to Adobe’s Experience Cloud platform, including planning engagement and measurement features. With Marketo, Adobe now…
These days, cloud computing has an air of inevitability. Moving to the cloud enables companies to expand their computing resources with no capital investment, enjoy “pay-as-you-go” pricing so no money is wasted on unused resources, and put limited IT resources…
In customer service, high ratings for the call center aren’t good enough anymore. These days, top management wants CRM to turn customers into brand advocates. Much of the burden for achieving this goal is falling on IT, which is supposed…
As recent surveys show, consumers are increasingly using social channels like Facebook and Twitter to resolve customer service issues and otherwise interact with companies. Thus, collecting and analyzing social data plays a central role in social CRM strategies. In recent…
UPDATED: Oracle asked a judge to ensure that SAP doesn’t destroy evidence pertaining to the suit it filed against SAP in March for “massive” theft.Oracle said it filed the motion “to ensure that SAP is preserving the critical electronic records…
Salesforce.com today announced that developers can now use the Flex developer toolkit from Adobe on its Apex platform. Apex is a programming environment that allows developers to customize applications running on AppExchange, the Salesforce.com on-demand platform. Flex, introduced by Adobe…
SAP announced today that its supervisory board has accepted the resignation of chief software architect Shai Agassi, who said he is leaving in order to devote himself to environmental issues.Agassi’s resignation is effective April 1, but he will continue to…
Analysis: The lawsuit that Oracle filed against its rival in the enterprise software market yesterday is going to get even worse. When all is said and done, SAP’s conduct, if proved true, could cost it hundreds of millions of dollars…
UPDATED: Salesforce.com will announce a new customer relationship management (CRM) application tomorrow specifically tailored for the financial industry, according to company spokesman Gordon Evans. The leading vendor of on-demand CRM applications is also set to announce that the first customer…
On-demand customer relationship management (CRM) application vendor Salesforce.com used the winter release of its flagship CRM service Salesforce SFA to formally launch Apex, a new platform and programming language. First announced in October, the Apex platform allows corporate and in-house…