Netcentives Cuts Staff Almost In Half

Michael Singer

Updated · Aug 01, 2001

Despite a rosy outlook complete with new deals with AOL and beenz, Netcentives (Nasdaq: NCNT) Wednesday says it must let nearly half of its staff go.

Some 165 jobs will be cut from the 345 workers on staff. The cuts affect the company's San Francisco, New York and Phoenix offices.

“At our current cash level, we have come to a critical point in the company's history where continued operations are contingent on an additional cash infusion and further managing down our cost structure, which includes work force reductions,” says Netcentives CEO Eric Larsen.

Larsen says the restructuring is necessary to reduce debt and divest some assets.

The San Francisco-based online marketer is known for its personalized e-mail rewards and customer recognition services.

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  • Michael Singer
    Michael Singer

    Michael Singer is a career coach, podcast host, and author to help you step into a career you're excited about. Currently, He is a coach and trainer helping entrepreneurs and executives achieve business and leadership success. He is also an award-winning business journalist focused on the intersection of technology, Big Data, Cloud, SaaS, SAP, and other trending technology.

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