While TV transformed the art of marketing, bringing endless products and services into people’s living rooms, the internet with its infinitely superior tool chest has revolutionized marketing in ways TV could never emulate. The internet enables instant tracking and analytics,…
Faster than any other technology in the last decade, mobile is changing the game for brands. This MediaPost article suggests that mobile has raised expectations for consumers, who now have 24/7 access to your brand and the entire category landscape.…
Apple’s (NASDAQ: AAPL) iPad has become the top platform for mobile business intelligence, followed by Research in Motion’s (NASDAQ: RIMM) BlackBerry, according to a new study. The mobile business intelligence study by analyst Howard Dresner is a follow-up to one…
Business intelligence and analytics vendors were out in force at this week’s National Retail Federation conference in New York City showcasing products to help retailers with everything from promotions and pricing to space management. IBM, SAP, Oracle, SAS and QlikTech…
Oracle (NASDAQ: ORCL) completed its $1 billion acquisition of e-commerce software vendor ATG this week and outlined ambitious plans to merge CRM, ERP, retail applications and supply chain management. Thomas Kurian, Oracle’s executive vice president for product development, said on…
More and more businesses of all sizes are using social media sites, such as Facebook and Twitter and Foursquare, as a way to better engage customers and increase sales. However, just having a Facebook page or a Twitter account is…
Oracle (NASDAQ: ORCL) announced today that it has agreed to acquire Art Technology Group (NASDAQ: ARTG) in a move that will combine Oracle’s customer relationship management (CRM) application portfolio with Art Technology’s ecommerce solutions. “Driven by the convergence of online…
SAP (NYSE: SAP) today unveiled 10 business analytics applications aimed at key industries and verticals such as retail, consumer products, finance, healthcare, telecom and government. “Our goal is to remain the number one business applications company in the world,” said…
Profitbase AS has announced a partnership with Tectura deliver a new business intelligence (BI) solution to retail clients worldwide. As stated by the company in this Market Wire release, the two companies will deliver the Profitbase Retail BI solution that…
Companies have come to understand the day-to-day pain of in-bound fax orders and also know that manual processing causes errors. As reported in this article on CRM Buyer, fax-to-order automation efforts are often failed attempts at dealing with this type…