Whether you are looking for help in choosing the right supply chain management software or advice on how to make your supply chain work more efficiently, the following tips, from supply chain management experts and managers, can help. Jennifer Lonoff…
Many marketing departments operate more like multiple standalone departments, focusing on different areas like social media, content marketing and demand generation, instead of as a unified department with a cohesive strategy. This lack of cohesion makes it tough to understand…
Companies are increasingly communicating with their customers via social channels like Facebook and Twitter in addition to more traditional channels like call centers. While doing so might give customers a “warm fuzzy,” these social interactions can be difficult to translate…
By Jeff Kaplan, managing director of THINKStrategies Market research firms agree that software-as-a-service (SaaS) solutions are quickly overtaking on-premise applications in organizations of all sizes across nearly every industry. An important reason for the rapid rise of these SaaS solutions…
In a world where both your sales force and your customers are highly mobile, having a mobile customer relationship management (CRM) solution just makes good business sense. But how do you choose the right mobile CRM system or app for…
Call centers have evolved way beyond a bunch of people fielding customer calls. Indeed, today’s “call center” customers are just as likely to reach out to your business via your website or Facebook page or Twitter account as via a…
As supply chains continue to expand and become more complex, organizations need better ways to manage their network of partners and providers. An increasingly popular way of gaining better visibility into the supply chain is by adding a business process…
Whether you are considering a mobile business intelligence (BI) strategy or recently deployed a mobile solution, the following 11 tips from leading business intelligence experts can help you get a better return on your mobile business intelligence investment. Create a…
EnterpriseAppsToday.com asked CRM managers and Salesforce.com experts what their favorite Saleforce apps were. Then we narrowed down the list to a dozen of the most useful apps. (Click on the hyperlink to view the app on AppExchange.) Email to Case…
Most, if not all, mid-to-large organizations have some form of customer relationship management (CRM) system. Many of these same companies also have or are considering business process management (BPM) software, typically to improve the customer service experience. But do you…
Whether you are looking for help in choosing the right supply chain management solution or advice on how to make your supply chain work more efficiently, the following tips, from supply chain management experts and managers, can help. Get rid…
Whether you are looking to purchase a new enterprise resource planning (ERP) system or leverage a legacy system, the following tips and advice can help you improve your ROI. Choose your ERP system carefully. “Selecting an ERP solution that best…
Today, businesses looking for a software solution to help them track, manage and rapidly respond to customer queries that come in via phone, email, web forms and social media sites have many excellent choices. And while not every solution may…
The market for business process management (BPM) software has been strong in recent years, as the promise of greater efficiency led to double-digit growth as the rest of the economy stalled. But as with any enterprise application software, it must…
Research shows that it is less expensive and more profitable for businesses to retain existing customers than to acquire new ones. And one of the simplest ways to do that is by providing great customer service. Herewith are a dozen…
When it comes to customer relationship management (CRM), it truly is better to give than to receive. As several CRM experts and business owners Enterprise Apps Today spoke with revealed, businesses that go the extra mile by rewarding customers —…
Just because you have a customer relationship management (CRM) system, a Facebook page and a Twitter account doesn’t make you social CRM savvy — or even mean you are truly connecting with your customers where they socialize (and share feedback…
Whether you’re in the process of choosing a new customer relationship management (CRM) system, about to deploy one, or looking to get the most out of your existing CRM software, these expert tips can help you avoid some common CRM…
In an effort to pin down specific ways business intelligence software can help businesses work smarter, we recently spoke with Brian Gentile, the CEO of open source business intelligence vendor Jaspersoft. And while no two organizations are exactly the same,…
Customer relationship management (CRM) vendors often claim that their software can do practically anything, from revealing which leads work (and which don’t) to who your best customers are to which products are the most or least profitable. But what do…
More and more businesses of all sizes are using social media sites, such as Facebook and Twitter and Foursquare, as a way to better engage customers and increase sales. However, just having a Facebook page or a Twitter account is…
Businesses use customer relationship management (CRM) systems to get a better understanding of who their customers are, what they are buying (and not) and how loyal they are. But if you are not running the right reports, you may not…
Last month, we asked leading customer relationship management (CRM) software vendors NetSuite, Salesforce.com and SugarCRM for 10 of their top CRM tips. This month, we asked CRM users, business owners and executives what advice they had for colleagues looking to…
Enterprise Apps Today asked Salesforce.com (NYSE: CRM), NetSuite (NYSE: N) and SugarCRM for their tips on what to look for when purchasing a customer relationship management (CRM) system, as well as advice on how to make sure employees actually use…
These days, if you really want to know what your customers are thinking (and where they are shopping), you need to connect with them online, on social media sites such as Facebook and Twitter. Indeed, in today’s social media-driven world,…
According to Dean Levitt, the head of customer relations and marketing at Mad Mimi, a Brooklyn, New York-based email marketing company, you literally have just seconds to capture customers’ attention with your email. And if you email them something with…
While open source CRM solutions have been around for many years, some businesses are hesitant to try them for a variety of reasons, including the perception that they are not as sophisticated or as reliable as traditional CRM solutions and/or…
In the world of ecommerce, to attract and retain customers (i.e., be successful) you have to provide shoppers with a fast, easy way to find products and checkout; ensure they receive their orders on time; and handle returns and exchanges,…
Microsoft markets Microsoft Dynamics as an easy-to-use, flexible customer relationship management (CRM) solution “engineered to fit your business,” particularly for businesses that use Microsoft Office and Outlook. That strategy has clearly worked as more than 1 million businesses currently use…
Mojo Interactive, an Internet marketing company that developed the online patient referral service LocateADoc.com, is a confident, tech-savvy business that saw an online opportunity and grabbed it. However, when it came to managing leads, particularly from trade shows, Mojo wasn’t…
Many businesses like to say they are driven by their customers. At the same time, though, many of these same businesses don’t have a clue — or have a clue but not the whole story — as to what their…
Like most businesses these days, Cambridge, Mass.-based video-editing startup Pixability has a customer relationship management software system (Highrise), a lead generation/conversion system (HubSpot) and a project management system (Basecamp). But to founder and CEO Bettina Hein, these are just tools.…
Even though online shoe store Zappos.com does around $1 billion in sales annually, it’s pretty frugal when it comes to marketing, including search engine marketing. As Zappos’ SEM manager, Darrin Shamo, stated, “we allocate about half of what a company…
Like many small business owners, Joan Goldner, the president of About Your Time LLC and publisher of BusyBodyBook Organizers, had a goal when she started her business five year ago: to market and sell her products (personal and family organizers)…
Figuring out how to successfully market products and/or services in one channel, be it retail, the Internet, or a catalog, is always a challenge, especially if you are a small or mid-sized business. Marketing your business across two or more…
Courtesy of SmallBusinessComputing.com People like to buy from companies or people that they know and trust, and they tend not to buy from those they don’t. But how do you build that trust, particularly online? How do you get customers…
Whether your business is on-line or off, you’ve probably done some e-mail marketing, be it a newsletter or e-mail blasts letting prospective, or existing, customers know about a new product, service or event. But e-mail marketing can be expensive and…
To Zach Nelson, the president and chief executive officer of NetSuite, CRM — and business in general — is all about the “C,” customers. “What’s more important to a company than your customers?” he asks. “That’s what companies are all…
StorageApps Inc. this week announced the formal opening of its Global Customer Center where customers, prospects and partners participate in interactive demonstrations of the company’s storage networking solutions. The center also offers learning facilities and an integration lab. The multi-million-dollar…