Find Holiday Profits with Revamped Google Product Search

Jennifer Schiff

Updated · Oct 22, 2008

Even though online shoe store does around $1 billion in sales annually, it’s pretty frugal when it comes to marketing, including search engine marketing. As Zappos’ SEM manager, Darrin Shamo, stated, “we allocate about half of what a company our size would traditionally allocate to marketing.” That’s what attracted the shoe retailer to Froogle, Google’s comparison shopping engine back in 2004. For nothing except the time it took to upload your product data into Google Base (as the service is free), you could reach tens of thousands of online shoppers.

Recently, Google retooled, renamed and re-launched its comparison shopping engine, now known as Google Product Search, as part of its ongoing mission to organize all of the world’s information.

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