Find Holiday Profits with Revamped Google Product Search
Updated · Oct 22, 2008
Even though online shoe store Zappos.com does around $1 billion in sales annually, it’s pretty frugal when it comes to marketing, including search engine marketing. As Zappos’ SEM manager, Darrin Shamo, stated, “we allocate about half of what a company our size would traditionally allocate to marketing.” That’s what attracted the shoe retailer to Froogle, Google’s comparison shopping engine back in 2004. For nothing except the time it took to upload your product data into Google Base (as the service is free), you could reach tens of thousands of online shoppers.