Category Social Media

A new Gartner study focusing on social software spending predicts that by 2013, spending on social software to support sales, marketing and customer service processes will exceed $1 billion globally. Also noted in this CIOL news report is that social…

Winter weather has helped airlines learn more about social CRM than any other industry. As noted in this report on ClickZ, with severe snow and ice storms visitors to airlines’ Facebook pages and Twitter accounts saw social CRM in action…

As reported on CRM Buyer, social media should drive home the idea of authenticity — that your business acts as a peer with your customers, that you speak honestly, and that you maintain a real two-way conversation. “The emergence of…

Is Facebook ready for business? That’s a question that’s been bandied about for years as a growing number of companies have hoped to leverage the popularity of the social networking site that has exploded to more than 500 million users…

Salesforce.com (NYSE: CRM) has made yet another acquisition. On the heels of its acquisitions of Heroku, Etacts and Dimdim, the online CRM leader has acquired Manymoon, a popular service that adds productivity and collaboration tools to Google Apps and LinkedIn.…

Businesses looking to take the next step in social CRM strategy should start by incorporating social media efforts into overall customer strategies recommends Elizabeth Glagowski in this 1to1 Magazine article. It make sense to integrate social media programs with a…

Salesforce.com (NYSE: CRM) launched its free Chatter.com enterprise social networking service today, and the company plans to promote the new service in Super Bowl ads on Sunday. Salesforce’s Chatter service is offered free to its 87,000 CRM customers, and more…