Although e-mail marketing has many benefits, marketers should nonetheless tread carefully. “Hard work, perseverance, and breaks are what make successes, not gimmicky tricks and grating marketing strategies,” complained one irate victim of an untargeted e-mailing campaign in a recent debate…
Harte-Hanks Inc., the Texas-based global marketing company that provides CRM and related solutions, announced that Richard M. Hochhauser will succeed Larry Franklin as chief executive officer, assuming the position April 1, 2002. Franklin, who has been with the company for…
Clearly the economy hasn’t been especially friendly to technology companies during the past year and a half, but a new study suggests that most of those brands didn’t do themselves any favors, either — shooting themselves in the foot by…
Seagram Spirits And Wine Group will power its recently launched Tequila Don Julio with an opt-in sweepstakes promotion from CentrPort, Inc., designed to serve as an interactive direct marketing vehicle that delivers targeted banner advertisements, e-mail messages and encourages Web…
A lot has happened since the ’80s, when American Airlines initiated the first frequent-flyer program. Needless to say, every airline, and most hotels and rental car companies, around the globe have adopted the idea of rewarding loyal customers. And loyalty…
Yesmail.com is slated to purchase Netcentives’ e-mail marketing unit, following a Chapter 11 auction conducted last month. The purchase is expected to close on Friday. Chicago-based yesmail.com, a unit of Internet holding company CMGI, declined to comment on the acquisition.…
Trust — or the lack of it — is emerging as one of the critical roadblocks to success in e-commerce and online marketing initiatives, according to a recent report by management consultants McKinsey & Co. The report cited a Georgia…
After I speak at events, there’s one question that almost always comes up: “Can you please tell me the number-one secret to increasing my conversion rate?” I gaze into hungry eyes. I so want to help; that’s why I’m there,…
Relevancy, trust, and responsiveness seemingly rank highly amongst the hierarchy of valued e-commerce assets. From Microsoft to Amazon.com, players in the heady waters of the Net are reliant on customer allegiance. Keeping a close check on some of the fundamental…
It’s refreshing to see a surge in interest in email marketing. I’ve been speaking with a lot of my colleagues in the online marketing industry, and many top media buyers have noted increased client interest in email programs. Equally refreshing…