by eCRMGuide.com Staff Chicago-based customer retention company TruePoints, Inc. has introduced turnkey marketing tools designed for customization and integration with a brand’s existing online and offline efforts. Michael Kahn, chief operating officer for TruePoints, encapsulates his company’s objectives: “The lessons…
Internet direct marketing firm e-centives, Inc., is starting a single pay-for-performance model which includes performance-based pricing for both customer acquisition and retention solutions. The company’s PerformOne drives retention through an outsourced email solution, which delivers targeted, personalized email delivery, database…
Mediaplex (Nasdaq: MPLX) seems to be feeling a little generous these days. The San Francisco-based digital messaging company Monday announced it is donating its MOJO e-mail solution to Habitat for Humanity in Orange County, Calif. The agreement is a pro…
E-commerce sites are failing to take advantage of a critical channel for their online marketing efforts — word-of-mouth, according to a report from research firm Jupiter Media Metrix. According to the study, 45 percent of consumers choose e-commerce sites based…
People don’t abandon shopping carts without a good reason. And the phenomenon of the abandoned shopping cart — this blight upon the Internet retail landscape — is not merely a wayward hobby, Internet prank or something hackers do in their…
by eCRMGuide.com Staff Business application developer Magic Software Enterprises will provide the solutions for BBDO InterOne’s marketing projects, as well as to support e-business sites developed for its customers. BBDO InterOne, a member of the BBDO worldwide network of agencies,…
The Direct Marketing Association (DMA) is now offering eStara web voice services as an online customer contact tool for its 4,700 member organizations in the U.S. and around the world. DMA members, with questions, or Web visitors, interested in learning…
E-mail marketing has seen explosive growth during the past year — and doesn’t show any signs of abating, according to analysts at Aberdeen Group. Indeed, in a new study, the consultancy predicts that e-mail marketing will continue booming through 2003.…
By Arthur O’Connor With so much focus on the role of technology in data analysis and warehousing, it’s sometimes easy to forget that customer knowledge isn’t a software package or a database — it’s an approach to doing business. This…
Understanding the why of online consumer behavior can help you serve effective, targeted online advertising and marketing. A study recently completed by Booz, Allen, Hamilton & Nielson/Net Ratings looked into user behavior on the Internet in an attempt to aid…