FTD.com signed a multi-year partnership deal with American Airlines to offer both FTD.com and American Airlines customers frequent flier miles for purchases online. Customers will receive 10 American AAdvantage (the airline’s frequent flier program) miles for every dollar spent on…
by eCRMGuide.com Staff Aberdeen Group released a new report entitled, “E-Mail Marketing: Relevancy, Retention, and ROI (return on investment)” that predicts the sector will exceed $1 billion by 2003. The surge in spending can largely be attributed to e-mail’s ease,…
An obvious way to increase sales is to attract more prospects to your business. But it’s easier and less expensive to increase sales by converting more of the prospects you’re already getting into customers. Here are two proven tactics you…
Netcentives (Nasdaq: NCNT) went on a signing frenzy Wednesday. The personalized email, rewards and recognition services firm says it has signed a new deal with online promotions network planet U and amended its three-year deal with AOL (Nasdaq: AOL). This…
AOL Time Warner is throwing marketing muscle behind its partnership with American Airlines, launching a new promotion on Thursday for the pair’s co-branded loyalty program program. The new promotion, “Your Summer Getaway,” aims to boost interest in AOL AAdvantage Rewards…
After three months in beta, new travel site Orbitz went live this week, only to run head-on into one of those classic Internet good-news, bad-news scenarios: traffic was huge, exceeding expectations, but the servers and call centers were overwhelmed by…
Research and advisory firm Best Practices, LLC is offering free white papers from its CRM research for prospective sponsors of the company’s upcoming consortium study, “Customer Relationship Management (CRM): Building the Customer-Centric Organization.” The study was initiated at the request…
According to Eduventures.com, offering free Web-based education can drive online sales –they maintain that education is never out of style, even in the world of e-commerce. With companies struggling to boost or even maintain online sales of their goods, some…
The Web has spawned dozens of rewards and incentives programs that e-commerce merchants can use to inspire loyalty among online shoppers. In some cases, the rewards program acts like a portal and customers can accumulate points for patronizing any of…
By Gerry Singson Myth: The Internet created a New Economy where the old rules of marketing no longer applied. The new rules were to "attract eyeballs" at all costs Reality: The Internet is a powerful new marketing channel that should…