The fight between those who want to build great databases of customer information on the Internet and those who want to keep it private is becoming more vocal and the fight may come to a head in a few weeks…
Two competitors in the nascent “e-mail change of address” arena will band together to offer a single service for consumers and marketers, as Return Path and Veripost have agreed to merge. Startups Return Path, headquartered in New York, and Superior,…
Seth Godin set the industry abuzz with his permission-based marketing opt-in philosophy. His posit was that loyalty and trust are earned and — certainly in the online landscape — permission is an absolute necessity to build any kind of meaningful…
Web services firm eSynergies continues its string of acquisitions, on Monday offering to buy e-mail marketing player e2 Communications. The all-stock purchase, specific terms of which were not disclosed, will give Newport Beach, Calif.-based eSynergies access to the approximately 400…
The Meta Group warned recently that consumers are becoming increasingly desensitised to online marketing efforts, forcing companies to change their e-strategies once again. “As time marches on, customers are getting way ahead of marketers,” noted Meta Group analyst Stephen Diorio.…
It’s the largest branchless bank in the country and they don’t even issue a credit card or debit card – that is until now. E*TRADE Bank, part of E*TRADE Group (NYSE:ET), Wednesday inked a deal with San Francisco-based Visa U.S.A.…
Personalized e-mail, rewards company Netcentives (NASDAQ:NCNT) Tuesday tossed in the towel and said it will reorganize the company under Chapter 11 of the U.S. Bankruptcy Code. Outside of a major upheaval for the 130 employees at the company, the news…
Roving Software, a Needham, Mass., provider of e-mail marketing tools, has raised $5 million in third-round financing for product development and market expansion. Lead investor was VeriSign (NASDAQ:VRSN), the Mountain View, Calf., Web site registrar and security firm. Previous stakeholders…
Incentive marketer Netcentives (NASDAQ:NCNT) continued its efforts at restructuring Thursday, laying off 28 percent of its 180-person workforce. Although the firm wasn’t specific about what positions would be cut, it said the jobs affected were not in the San Francisco-based…
A new study examines ways in which e-tailers and online content providers can keep customers satisfied without incurring unnecessary expenses. Entitled “Back to Basics: Enhancing User Experience at Low Cost,” a report by Jupiter Media Metrix unifies two seemingly irreconcilable…