For most businesses, e-mail is a critical communications tool, and at many organizations, hosted POP3 /IMAP mail service provides cheap and convenient e-mail. Companies that covet the additional control and collaboration features you get by running an internal mail server…
“Conversion” is a funny word when placed in the Internet marketing context. If we think about conversion from a religious standpoint, we would be led to believe that it is an otherwise irreversible process. Yet, in the Internet space, we…
Seth Godin set the industry abuzz with his permission-based marketing opt-in philosophy. His posit was that loyalty and trust are earned and — certainly in the online landscape — permission is an absolute necessity to build any kind of meaningful…
I’ve come up with an acronym that I believe encapsulates and encompasses the full spectrum of our marketing responsibilities: ACRA, which stands for acquisition, conversion, retention, and attrition. You’re probably well versed on acquisition and conversion, but you may be…