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Bryan Eisenberg

Are People Getting Stuck in Your GUI?

My recent article about navigation closed with, “When you make it easy for your visitors to find what they want to buy quickly and intuitively, more of them will convert.” I’ve never discussed graphical user interface (GUI) much in this…

Is Your Web Site Qualified to Sell?

I’ve discussed the consumer psychology behind the buying process and five-step selling process and how these processes merge. To put this knowledge into practice, you must first understand how these two processes integrate. Matching the exploration phase to your site’s…

Buying Is Not a Rational Decision

People buy based on emotion and justify with fact. You may resist this statement. You may want to shout, “No! No! No! I am a rational, cognitive human being! I make calm, considered, well thought-out decisions! I do not buy…

As Easy As 1, 2, 3 (4, 5)

I know the Internet is still pretty new, but now that the hype has died down (along with quite a few dot-coms), do you still think that the history of consumer psychology got an overnight makeover just because somebody found…

CRM, Yes, But Don’t Forget to MRC

Have you been bombarded, like I have been, with the latest buzz suggesting we should spend our time, resources, and money on online customer relationship management (CRM) software? Talk about putting the cart before the horse! Oh, the idea is…